Launching a new website is often quite an intense experience. Only proper planning for the launch and its successive promotions can ensure a successful launch for your website. Whether it is a brand new site or a site redesigned, the promotion of the brand is an integral part of the overall marketing plan of a business.
Here are some of the active ways of promoting your website:
- You as a business can use the website launch event as a medium to promote your company to both existing and new customers. This can be accomplished by developing a “buzz” around the launch. You can distribute products wherein your logo is imprinted to create an awareness regarding your brand. Promotional giveaways like logo engraved pens, personalized t-shirts, imprinted mugs can be distributed amongst the customers. This helps in better visibility leading to multiple impressions. Here, you can also imprint your website address in the products and hence create more buzz.
- You can use multiple social media channels such as Facebook, LinkedIn, Google+, press releases to market and promote your new website.
- Banner Ads can also be a huge way of promoting your website before it ultimately gets launched. A 3-4 week’s campaign on Google Ad Words, Twitter, Facebook Ads, etc.
- Create a PowerPoint of your website and publish it on the internet such as slide share, presentation on YouTube and so on. This way you can create great buzz about your company’s new website.
These are some of the ways by which you can effectively promote your new website. You as a business can make use of ideas both old and new (that make the use of internet) and give your website a fabulous launch. So bang on with these techniques and make your launch something to remember.
is an online entrepreneur and key authority in the promotional industry. In 1991, Dave launched Promo Direct
, a company that sells giveaways to American businesses and institutions. Promo Direct has grown from strength to strength under Dave's watchful eye.