It is a well known fact that out of all our marketing efforts and ubiquitous promotions, some will become an instant hit and some will suffer major hit back. The one which resonates so well with your target audience will be the one to buzz around in the market for sometime and gives your brand a new look.
Marketers, often try to create such bustle which becomes the talk of the town for generating new prospects for your business. The idea of promoting your brand with promo items like promotional pens and personalized t-shirts is no different.
Here we will consider some of the best promotion and understand why they are so with a learning edge and try to figure out what could serve the best in the market.
In case of promo items
Remember the iconic bicyclist Lance Armstrong? In 1996, just after he was identified with cancer, he founded his Lance Armstrong Foundation the following year.
In association with Nike, his foundation developed a yellow silicon wristband imprinted with the Livestrong mantra for selling the item as a fundraiser. This, later reported by lancewins.com, resulted in generating more than 45 million of sale. The bracelets very soon became an instant identifiable symbol of Armstrong, who often used to wear the yellow leaders jersey while cycling to seven Tour de France victories.
Lesson: Make your brand unique with a signature look. This is important for your brand’s own identity in the market. This will connect your brand to your niche and customers which will promote stronger relationship. With promo items like promotional pens and personalized t-shirts your brand can be a messenger which keeps your customers loyal to you along with generating new potential prospects.
You need to create promotions in a manner which easily recognizable in the market and wherever your customers see similar image your name should instantly come in their minds.