Yearly Archive:: 2011

Google’s Acquisition Of Motorola

Author: | Categories: News 1 Comment
On Monday, August 15, 2011, came Google’s announcement that it is buying Motorola Mobility Holdings Inc. for $12.5 billion approximately, making it Google’s largest acquisition. This shows that the internet giant is now serious about expanding and going beyond its core business interest to compete directly with other mobile

China Asks Dollar To Be Replaced!

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Hot on the heels of the news that rating agencies Fitch, Moody’s and Standard and Poor’s lowered the U.S. credit rating from AAA to AA+, comes now the insult to the injury with China now spewing venom on the Obama administration and confidently expressing that the world needs another

How Do People Perceive Your Brand?

Author: | Categories: Business & Marketing 3 Comments
So you’re at a tradeshow where you are promoting your business. You’re showcasing your product or service and also promoting your website. Handouts, personal introductions, samples, giveaways…the works! What is all this communicating about your brand? What is your message to your audiences? That indelible first impression—is it going

Have You Really Thought Out Your Promotional Campaign?

Author: | Categories: Business & Marketing 1 Comment
While you know how to chart your course to success in the promotional industry, and what milestones to achieve along the way, have you also considered the pitfalls? For every way there is of getting it right, there are several ways it can go wrong as well! Businesses must

WINNER OF INDEPENDENCE DAY CONTEST

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We have a WINNER for our Support The Troops Contest!! It’s Rift Success The Entry By Rift Success “The RIFT SUCCESS Family sends our love to all of our wonderful troops. Without your sacrifice, our business efforts could not be possible. You are in our thoughts and in our

The Legendary “Black Card” Thrives!

Author: | Categories: Business & Marketing 1 Comment
Yes! It’s true! The American Express Centurion Card, also known as the “Black Card” is actually thriving even in these times of economic crisis. Just goes to highlight the ever-growing disparity in wealth across countries like the U.S.A. Elizabeth Crosta, director of public affairs at American Express comments, “We’re

MySpace was sold for a reported $35 million

Author: | Categories: News, Social Media 1 Comment
Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in the month of May alone, and an ad revenue of $2.2 billion! How did it happen that a business which started in a Harvard dorm room overpowered and

First Impressions DO Count For Your Website

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No, we are not talking about the adornments and embellishments on your landing pages! It’s not a Van Gogh visual marvel that your customers seek when they come to your website. That helps, but only as far as the thrill ride at Disney World might last (probably much shorter)!

Cyberattacks From China On Gmail…An Act Of War?

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Once again internet wars between Google and China continue to fuel the political cinders. A cyberattack has been launched by China with a breach of Gmail accounts of hundreds of high-profile individuals in several nations, or at least that is what the tech giant claimed on June 1, 2011.

Independence Day Contest by Promo Direct

Author: | Categories: Business & Marketing 4 Comments
“FOR THOSE WHO UNDERSTAND WHAT YOU DO, NO EXPLANATION IS NECESSARY. FOR THOSE WHO DON’T, NONE IS POSSIBLE.” - OIF SOLDIER “Jason Bogar was the youngest of Carlene Cross’s three children. Carlene says, as an only boy with two older sisters, he kept them all on their toes, growing