Archive for 2011

Nov 18 2011

A New Genre Of Loan To Save Your Business!

Published by under Business & Marketing

A new genre of lending and borrowing has come as a messiah for several entrepreneurs and business start-ups everywhere.

It is called P2P or peer-to-peer lending, where the borrower takes a loan from an individual rather than a lending institution. This is fast becoming a preferred mode of borrowing money as it commands greater efficiency, lower interest rates, and virtually no running around!

The top four reasons why people borrow loans from such individuals are to pay off credit card loans, for home improvement, for business, and for a major purchase. Statistics show that people can get a P2P loan for anything, from debt consolidation, to starting off a business, to buying a car, or even to pay for school.

Borrowers can look to get anywhere between $1,000 and $25,000. However, as with traditional loans, the borrower’s credit score determines how high or low the interest rate will be.

If you are a small business or know of someone who is not making headway with their project for lack of funding, a P2P loan may just perhaps save the day for them!

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Nov 04 2011

Is Your Sales Team Losing The Battle To Your Well-Informed Customer?

Published by under Business & Marketing

Customer satisfaction is no longer a lazy day by the poolside for business owners. Today the customer’s expectations are high. He is no longer just waltzing into your store because he simply felt like it. Instead he has done thorough research about what he is spending his precious bucks on and he has studied the reviews and opinions of his peers and users who have used, tried, and tested the said product.

According to several surveys and studies done by the likes of IBM, Cisco, and Accenture, statistics show how the sales strategy and execution needs drastic overhaul everywhere, irrespective of which niche you’re in:

–60% of shoppers rated online reviews as more significant than in-store sales employees or even social networking

–Shoppers said that they would rather do a detailed research and study the products online than interact with the sales staff

–51% of customers said that online reviews swayed their buying decisions over and above other sources of information

–87% of retailers concur that finding better deals is easier for consumers who make use of online price-comparison applications and online shopping tools

–41% people are more likely to broadcast negative product experiences online on Twitter or by writing a negative review

Given these stats, businesses need to revisit their sales strategy and enhance the shopping experience they offer to the consumers who walk through their doors.

You can watch out for negative factors that turn customers away from you, like:

1)     Limited sales assistance that leads customers to walk out sooner.

2)     Out-of-stock products are a major turn-off for customers too.

3)     People have lesser patience and long checkout processes don’t really help!

4)     Consumer demand for price-comparison is something that your sales department has to give serious thought to.

Consider five elements when analyzing shopping experience that you offer to your customers in order to retain them:

(a)   Engagement—Attracting and keeping consumers engaged is a task that can never have enough put into it! According to Cisco, retailers should “introduce technologies such as interactive digital displays, video assistants, social networking technologies and Wi-Fi networks that enable shoppers to remain connected with trusted people and information while they are in the store.”

(b)   Consistent brand experience and quality.

(c)   Furnish and equip your sales staff with adequate information on the products—including user experience, feedback, price-comparison, durability, etc.

(d)   Expediting and speeding up the shopping process.

(e)   Problem recovery—helping to resolve issues and providing compensation efficiently and speedily.

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Oct 31 2011

Tradeshows In New York—November 2011

Published by under News,Promotional Products

“…I’m going to the very heart of it!…New York…New York!”

Yes, it’s the hub of everything American, everything business—New York! The city is a host to the largest and most prominent trade shows in theU.S. If you want maximum national and global outreach for your business, here is a list of some of the biggest fairs and expos coming up in November 2011 you can showcase your enterprise.

Once you have a booth in one of these tradeshows, all you need is the right promotional giveaway to make an impression on the minds of your prospects and generate leads that convert. Start off with making your booth looking attractive. Use promotional banners, table covers, and tents. Let your sales team wear their tags with promotional badge holders. For corporate gifts, choose from promotional calendars, promotional pens and highlighters, book lights, notebooks and pocket planners, promotional clocks, magnets, and calculators. These are just some of the ideas you can choose from. For the entire range of promotional products for your event go to http://www.promodirect.com/ to find the perfect business gift for your promotion.

Fine Print & Drawing Fair
Date: 03-NOV-11 to 06-NOV-11
The event combines the very best bits of fine print and drawings by some of the most top artists together with upcoming artists from around the world. Fine Print and Drawing Fair is unique in that it offers a platform to new and emerging talent to showcase their art talent to the world. It turns into a significant rendezvous for art enthusiasts hailing from around the globe. Paper presentations are the highlight of this event and art history students come down especially for these.
Venue: Light House International,New York,United States Of America

International Security Conference & Expo
Date: 02-NOV-11 to 03-NOV-11
This is the event that brings latest information about tools and technologies being utilized in the area of security solutions. International Security Conference & Expo is the favorite event for experts in the field of security solutions. Countless visitors from across the globe are expected to be taking part in this major International Trade Fair and Convention.
Venue: Jacob K. Javits Convention Center,New York,United States Of America

Long Island Book & Ephemera Fair
Date: 05-NOV-11 to 06-NOV-11
Long Island Book & Ephemera Fair is the longest running and most exhaustive fair of its kind. Rare and unusual books along with those on prose, poetry, politics, antiquity, etc., are some of the highlights. This is the 31st show for the fair and is projected to attract a large audience and also exhibitors from across the U.S.
Venue: HafstraUniversity,Hempstead,New York,United States Of America

Ad-Tech New York
Date: 08-NOV-11 to 10-NOV-11
Ad-tech is one of the most well-organized shows and rates as one of the topmost international exhibitions for digital marketing professionals. The event brings together many of the marketing stalwarts who will arm participants with tricks and tips to compete in their markets on the highly competitive international level through workshops, conferences, seminars, and discussions. The aim of this event is to highlight how digital marketing gives businesses the edge over their competition in a highly cost-effective manner.
Venue: Jacob K. Javits Convention Center,New York,United States Of America

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Oct 21 2011

The Not So Small “Small Business”

Published by under Business & Marketing

They are a major driving force of the U.S. economy. They are a dynamic part of the economy that generates three-fourths of the jobs in the U.S. and contributes to employment growth. They know their customers well and are geared especially to meet local needs and that is why they do well, or sometimes do not! Here are some interesting statistics on small businesses that otherwise go unnoticed:

  •  There are 28 million small businesses in the U.S. — which outnumber corporations 1162 to 1
  • Northwestern states like Montana & Wyoming rely more heavily on small businesses
  • One third of small businesses rely on credit for financing
  • Only 2% of small businesses are franchises — most (54%) are home-based
  • 70% of small businesses are owned and operated by a single person
  • 60 to 80% of all new jobs come from small businesses
  • Small businesses employ 57% of the country’s private workforce
  • Small businesses pay 44% of U.S. payroll
  • It takes just six days to start a business in the US, compared to a sizeable 38 days in China
  • And it costs 6 times as much to start a business in India than in the US
  • Immigrants make up 12.5% of small business owners nationwide
  • Only 50% of businesses survive five years — though most (70%) hit the two-year mark

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Oct 18 2011

Upcoming Tradeshows In California—November 2011

Published by under News,Promotional Products

Starting this October, Promo Direct will keep bringing updates to you about the most prominent tradeshows in your state. With these updates you can now plan where you want to showcase your product or service. You can plan the event, get promotional products planned out, the booth décor, and get your sales team in place. We’ll frequently update you with events all over the U.S., well in advance. All you need to do is to find the tradeshow that is most appropriate to your business and take it from there!

Your business would really stand out with a quality promotional giveaway at the tradeshow. You could choose to go with low-cost promotional items such as promotional pens or key tags; however, to really make a lasting impression your promotional gifts need to be unique, such as promotional calendars, desktop items like pen holders, clocks, book lights, notepads, and notebooks, USB flash drives, or even promotional bags and totes. Choose the one that would be most appropriate to your business interest and you’re all set to increase leads, grow your customer base, and increase sales.

Tradeshows in California

Latin Expo San Jose

Date: 02-NOV-11 to 02-NOV-11

Venue: TBA, San Jose, California, United States Of America

This is a leading exhibition in the education and training industry in California. It’s a great venue for academicians and training professionals to come together and display latest trends, educational programs, and build networks.

Furniture & Accessory Market-Long Beach
Date: 02-NOV-11 to 03-NOV-11

Venue: Long Beach Convention Center, Long Beach, California, United States Of America

Furniture and Accessory Market Long Beach is undoubtedly an event where a large number of furniture dealers and home furnishing companies display furniture as well as other home furnishings. The event travels to a number of states of the U.S. including Texas, California and New Jersey. Manufacturers, architects and designers gather at this fair to get ideas for modern and interesting designs in furniture and furnishings.

Createaspheres Entertainment Technology Expo
Date: 02-NOV-11 to 03-NOV-11

Venue: Marriott Burbank Airport & Convention Center, Burbank, California, United States Of America

This two-day event has been marked as a high profile international exhibition that brings together both educational enterprise and technical businesses. The Expo will showcase the advancements in visual and 3D technology in cinematography.

The Open Mobile Summit & Expo
Date: 02-NOV-11 to 04-NOV-11

Venue: San Francisco Marriott Marquis Hotel, San Francisco, California, United States Of America

Taking wireless communications to greater heights is the prime focus of this Expo. Regarded as the “largest, most comprehensive show in the wireless industry and the premier venue to exchange ideas, create partnerships and collaborate.”

American Film Market
Date: 02-NOV-11 to 09-NOV-11

Venue: Loews Santa Monica Beach Hotel, Los Angeles, California, United States Of America

American Film Market is forecasted to be one of the most highly visited expos of the region. Lasting over eight days, this will host seminars on different technologies and advances in the field of movie making. Making, screening of motion pictures and the entertainment factor overall will be the highlights of the expo.

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts    visit our website at www.promodirect.com

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