Yearly Archive:: 2011

Earth Day Resolution for Businesses

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Is your lifestyle eco-friendly enough? Earth day is coming up soon and it’s the best time of the year to evaluate your lifestyle for earth-friendliness. If it’s not environment friendly enough yet, then you too can make slight changes in your day-to-day routine that will bring down your ‘carbon

Common Screen Printing Mistakes

Author: | Categories: Promotional Products No comments
Originating over 2000 years ago in China, screen printing gained popularity rapidly and is now one of the most widely used methods of printing in the promotional productsindustry.The process of the screen printing is fairly simple. A screen and a metal plate are required for the process. The plate

Inspiration for Women’s in small businesses – Business Story by Matthew Ney

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I hope the Story of David Crane inspired and interested you as much as it gripped me. Here is another piece, in response to our “Business Story Contest“, by Matthew Ney, who runs a Gym and Fitness Center with his wife. Ney’s story tells the tale of a small

In Response To The Business Story – A tale about David Crane

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At the onset I would like to thank everyone for being so enthusiastic in responding to the “Busiess Stores” and appreciating the business branding idea. I got some 20 responses and from these I am going to publish two which I found very interesting. I would like to introduce

Google’s new search algorithm and its impact over online business

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Google has done it again. They sent their panda out with a set of new rules which has managed to upset the organic searches and page ranking of many websites. Needless to say, businesses that have incurred losses are angry as their online world of search has been dismantled and

Famous Business Visionaries and their ultimate business principal

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What makes an entrepreneur a visionary? Someone who achieves tremendous success is often driven by some basic principal, a vision, a set of guiding principles or business ethic that he holds close to himself and implements as his core strategy. Wouldn’t it be great to know the business principles

Significance of Comparative Analysis in Business

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By the basic application of the rules, to start a business venture, comparative analysis is eminent. However, the areas of analysis are the key pointers in deciding the focal point and the course of your business. For instance, if your main business deals in selling perfume bottles and your

Digital vs. Offset Printing: Decide which one is better for you

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If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would have been simple. However, with technology upgrades, the selection is now varied and difficult. It is therefore necessary to delve in and understand the process that of the two

Questions to keep in mind when designing a logo

Author: | Categories: Branding, Business & Marketing 2 Comments
In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients? The answer is likely to be “advertising” for most of us. However, when you ask an

InterBrand report declares the top 100 global brands in 2010

Author: | Categories: Branding, News 1 Comment
Brands galore! When we have 1.5 million non profit organizations registered world wide, we seriously think they should carve their niche by making their presence felt in the appropriate way. Interbrand helps the non-profit foundations create and manage their brand value. This entire initiative is done on a partially