Google says that the new “freshness updates” algorithm is sensitized to the fact that people want the most ‘new’ update on things. A favorite recipe might rank high but compared to this, latest news and events would command the higher ‘freshness’ quotient. Google would show search results that are just a few minutes old right at the top of search results! Google claims that this update will impact approximately 35% of search results.
Even if you do not punch in the appropriate keywords for latest news and developments on things like presidential elections, sports updates, or stocks and finance updates, Google now understands that you would want to see the most recent news and will deliver just that!
The freshness update algorithm is taking the Caffeine update from last year to the next level. Caffeine was an improved search function that allowed Google to index content faster.
Earlier this year Google came out with Panda that weeded out sites that populated Google with low-quality results.
However, Google has now evolved in the understanding that what people more often want and are looking for are results that have immediate relevance—what is happening ‘now!’ That is what qualifies a relevant search, one which brings users fresh and new information.