Dec 12
Google Needs To Clean Up Its Attic To Avoid Becoming Another Microsoft
How is Google like Microsoft? Both have one core business that they took and built ‘the empire’ upon. With Google it’s Google Search and for Microsoft, Windows is what has dominated the market. Goes without saying that these core products are immensely profitable, create great cash flow and contribute to the larger part of the revenue of their parent companies.
However, beyond these core businesses the two global leviathans have something else in common, and that is what the late Steve Jobs advised Larry Page about. Steve cautioned Larry, “Figure out what Google wants to be when it grows up…What are the five products you want to focus on? Get rid of the rest because they’re dragging you down. They’re turning you into Microsoft.”
Facts show that Google is becoming a Microsoft clone with several non-functional, unloved, forlorn, ‘once-ran’ products that are dead weight it has been dragging. However, Google seems to have taken up Job’s advice and is killing all its victim products.
Google CFO Patrick Pichette said, Google will “feed the winners” and “starve the losers” once they have given an opportunity to each of the units to compete for users. Here’s a list of some of the products and experiments that are being tossed overboard: Google Wave, Knol, Google Search Timeline, Google Bookmarks List, Renewable Energy Cheaper than Coal, and Google Friend Connect.
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It will be interesting to see if Google continues to heed Jobs’ warning and dump the products that were weighing the company down. Some believe there is a stark contrast between the two, but if you ask me, there are glaring similarities that could lead to problems for Google.