Tired of rallying up leads? After countless sleepless nights over driving “organic traffic” to your website and watching the horror of how few convert into sales both on your website and off-page as well, you have probably laid down arms now on increasing sales!
You ask yourself, “Where am I going wrong? I created the perfect business…have the perfect sales pitch…have been sending the newsletters, catalogs, and highlighting the cheapest products, the best quality products….then where is the smelly skunk that’s turning away conversions?”
The answer might just be looking you in the face without you knowing it. Pestering people to buy doesn’t work. That is a fundamental principle of marketing. People love to buy but they do not to like to be told to buy! Your pitching your products and services in every communication with your customers is simply not going to work. Persuasion is an uphill task and can eventually help to convince people to buy.
But what works effortlessly is your conviction about your product or service. If you love what you do, are passionate about your offering, about your product, your buyers will naturally be drawn to you and your business! People who are passionate do not need to run after others to have them buy their product. Can you imagine Bill Gates or the late Steve Jobs pitching and pestering people into buying their product? The idea itself sounds silly!
In fact, citing those very examples shows us something. We all are drawn to passionate people like moths to a flame, simply because they believe in what they have to offer and love what they do.
The more convinced you are about your product and service the more people will believe in it and will want to procure it. Confidence and passion are the keys you need in business, and not just a great sales page and pitch!