Archive for November, 2011

Nov 25 2011

Persuasion vs Passion-What Works To Increase Sales

Published by under Business & Marketing

Tired of rallying up leads? After countless sleepless nights over driving “organic traffic” to your website and watching the horror of how few convert into sales both on your website and off-page as well, you have probably laid down arms now on increasing sales!

You ask yourself, “Where am I going wrong? I created the perfect business…have the perfect sales pitch…have been sending the newsletters, catalogs, and highlighting the cheapest products, the best quality products….then where is the smelly skunk that’s turning away conversions?”

The answer might just be looking you in the face without you knowing it. Pestering people to buy doesn’t work. That is a fundamental principle of marketing. People love to buy but they do not to like to be told to buy! Your pitching your products and services in every communication with your customers is simply not going to work. Persuasion is an uphill task and can eventually help to convince people to buy.

But what works effortlessly is your conviction about your product or service. If you love what you do, are passionate about your offering, about your product, your buyers will naturally be drawn to you and your business! People who are passionate do not need to run after others to have them buy their product. Can you imagine Bill Gates or the late Steve Jobs pitching and pestering people into buying their product? The idea itself sounds silly!

In fact, citing those very examples shows us something. We all are drawn to passionate people like moths to a flame, simply because they believe in what they have to offer and love what they do.

The more convinced you are about your product and service the more people will believe in it and will want to procure it. Confidence and passion are the keys you need in business, and not just a great sales page and pitch!

No responses yet

Nov 18 2011

A New Genre Of Loan To Save Your Business!

Published by under Business & Marketing

A new genre of lending and borrowing has come as a messiah for several entrepreneurs and business start-ups everywhere.

It is called P2P or peer-to-peer lending, where the borrower takes a loan from an individual rather than a lending institution. This is fast becoming a preferred mode of borrowing money as it commands greater efficiency, lower interest rates, and virtually no running around!

The top four reasons why people borrow loans from such individuals are to pay off credit card loans, for home improvement, for business, and for a major purchase. Statistics show that people can get a P2P loan for anything, from debt consolidation, to starting off a business, to buying a car, or even to pay for school.

Borrowers can look to get anywhere between $1,000 and $25,000. However, as with traditional loans, the borrower’s credit score determines how high or low the interest rate will be.

If you are a small business or know of someone who is not making headway with their project for lack of funding, a P2P loan may just perhaps save the day for them!

One response so far

Nov 04 2011

Is Your Sales Team Losing The Battle To Your Well-Informed Customer?

Published by under Business & Marketing

Customer satisfaction is no longer a lazy day by the poolside for business owners. Today the customer’s expectations are high. He is no longer just waltzing into your store because he simply felt like it. Instead he has done thorough research about what he is spending his precious bucks on and he has studied the reviews and opinions of his peers and users who have used, tried, and tested the said product.

According to several surveys and studies done by the likes of IBM, Cisco, and Accenture, statistics show how the sales strategy and execution needs drastic overhaul everywhere, irrespective of which niche you’re in:

–60% of shoppers rated online reviews as more significant than in-store sales employees or even social networking

–Shoppers said that they would rather do a detailed research and study the products online than interact with the sales staff

–51% of customers said that online reviews swayed their buying decisions over and above other sources of information

–87% of retailers concur that finding better deals is easier for consumers who make use of online price-comparison applications and online shopping tools

–41% people are more likely to broadcast negative product experiences online on Twitter or by writing a negative review

Given these stats, businesses need to revisit their sales strategy and enhance the shopping experience they offer to the consumers who walk through their doors.

You can watch out for negative factors that turn customers away from you, like:

1)     Limited sales assistance that leads customers to walk out sooner.

2)     Out-of-stock products are a major turn-off for customers too.

3)     People have lesser patience and long checkout processes don’t really help!

4)     Consumer demand for price-comparison is something that your sales department has to give serious thought to.

Consider five elements when analyzing shopping experience that you offer to your customers in order to retain them:

(a)   Engagement—Attracting and keeping consumers engaged is a task that can never have enough put into it! According to Cisco, retailers should “introduce technologies such as interactive digital displays, video assistants, social networking technologies and Wi-Fi networks that enable shoppers to remain connected with trusted people and information while they are in the store.”

(b)   Consistent brand experience and quality.

(c)   Furnish and equip your sales staff with adequate information on the products—including user experience, feedback, price-comparison, durability, etc.

(d)   Expediting and speeding up the shopping process.

(e)   Problem recovery—helping to resolve issues and providing compensation efficiently and speedily.

No responses yet

Search