The first principle of marketingis that you market what you believe in and what you use yourself. Michael DeGusta recently did an analysis of Google+ and how frequently the senior management at Google uses it. The statistics are shocking because no one would expect the web giant to be so presumptuous about its own offering.
Let’s start right at the top of the hierarchy. Whereas Zuckerberg spends all day on Facebook and Twitter CEO tweets up to even 30 times a day, stats show that since the launch of Google+ in June 2011, Google CEO, Larry Page, has only put up 7 public posts till now.
Executive Chairman Eric Schmidt can’t even claim to that number–he has never posted at all! Several board members have never posted at all either. So much for being leaders!
Of the 6 SVPs, 4 have not posted since August and between them they have only 9 posts in all!
Out of the 18 senior most people who oversee Google, 11 haven’t even joined or have never posted even once, while 5 have hardly used Google+ at all.
With such statistics, one wonders—if Google management does not like or use its own product, should we?! The product simply did not look convincing enough right from the start…a quasi-Facebook attempt, and though it had some features which gave us some hope that Facebook might finally have something to contend with, people just weren’t convinced enough about Google+. Now that we know Google’s top management isn’t either, we know we were right all along!
I am a marketing consultant and work with the creative team at Promo Direct to boost sales. I am a regular participant in discussions related to business and marketing. I love exchanging ideas and connecting with like-minded people. Please follow me on Google+ and Twitter