Twitter has come to the rescue of website owners, social media marketers, news organizations, and the like, who want to keep track of how much referral traffic they get from Twitter with the announcement of a new Web Analytics tool, last week.
This tool is currently free and is in beta. It will help website owners determine three basic sets of information:
1.) How much of their website content is being shared across Twitter
2.) How much traffic comes from Twitter to their site
3.) Gauge effectiveness of their Tweet Buttons.
The tool will initially be accessible to a select group of partners and go on to be available to all website owners in just a few weeks, reported Poynter’s Jeff Sonderman.
Twitter has over a 100 million users most of whom “tweet” on Twitter with the aim of increasing traffic to their websites, blogs, etc. Right now there are only a few options available for websites to analyze their Twitter-driven traffic, and what is available is not only pricey but seldom effective or reliable. Third party products like bit.ly enterprise, Radian6, etc., disappoint at best! So this new tool from Twitter comes as some respite for all!
I am a marketing consultant and work with the creative team at Promo Direct to boost sales. I am a regular participant in discussions related to business and marketing. I love exchanging ideas and connecting with like-minded people. Please follow me on Google+ and Twitter