Google has acquired Zagat! Called “The Gastronomic Bible” by Wall Street Journal, Zagat has come to become the loved brand of consumer survey-based reviews and information on where to eat, drink, dance, and stay anywhere locally or across the world.
Google is excited about the acquisition. Says Marissa Mayer of Google, “I’m thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering…enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world. With Zagat, we gain a world-class team that has more experience in consumer-based surveys, recommendations, and reviews than anyone else in the industry.”
The benefits to Google are clear, but there are lessons to be learnt for businesses from this.
Google is now increasingly giving importance to local searches than ever before. Research shows that 30% of all searches contain a city, state or zip code and the statistic of 2.6 billion local searches online per month shows that Google local search has almost completely wiped out Yellow Pages from people’s minds.
Every business is looking to increase leads and sales and generating targeted traffic to your website is of the essence. So going local is the key. Business owners everywhere must work on optimizing their site for local searches in order to reach the consumers that matter the most!
Reviews & Feedback From Consumers For Consumers:
Zagat believes “…that the shared opinions of thousands of avid consumers with real experiences are inherently more accurate than the opinions of just one or two critics.” Stats show 90% of online consumers trust peer recommendations while 70% rely on views and opinions of unknown users. Moreover, by getting feedback, reviews, and recommendations businesses get increased visibility online. Learning from Zagat’s example getting user-reviews is of paramount importance for online businesses.