Archive for July, 2011

Jul 25 2011

Have You Really Thought Out Your Promotional Campaign?

Published by under Business & Marketing

While you know how to chart your course to success in the promotional industry, and what milestones to achieve along the way, have you also considered the pitfalls? For every way there is of getting it right, there are several ways it can go wrong as well!

Businesses must pay heed to the most common oversights that can be avoided through careful strategy implementation:

  • The tardy marketer:  In the world of marketing the one who leads or sets a trend is the one who is remembered—both by the end consumer and the competition. It’s no good to keep following in the footsteps of others. If you’re not first, then you’re not there! You don’t want to enter the market when it is already saturated with the product, or when it has lost its appeal with the audiences. A trendsetter is what the market wants and loves. What’s more, as trends change fast, keeping up with them is a true sign of a winner.
  • The mindset of a winner or a laggard:  A business must provide what the audiences are looking for. If a business refuses to change its approach and strategy, it loses touch with the pulse of the market, and that is suicidal! Staying alert to what the trends show is how you can be a trendsetter and stay ahead of the competition.
  • Failing to identify your target audience:  Have you committed this crime before? It wouldn’t be surprising if the answer is a ‘yes’ because several companies do. Who should you target?—the answer is those who love your brand and look forward to your offerings. A second consideration should be people who would love the promotional product you are considering.
  • Failing to set yourself apart: Often businesses just go through the motions when it comes to giving out business gifts, without stopping to consider what is their unique identity, what sets them apart from their competitors. It is this unique message that must be conveyed to the customers in order to convince them to take your product over and above others’.
  • Compromising on quality: Your logo goes on a promotional items and becomes a mouthpiece of your brand name and quality. It’s a message carrier—your message. So you can’t be careful enough when it comes to the quality of the promotional giveaway you’re using for your advertising campaign.
With this checklist in mind, you can avoid the most common mistakes made in the advertising specialty industry and take your promotion to the next level.
 view a large variety of promotional products for your business promotion and to enjoy low price and  discounts  visit our website at

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Jul 18 2011


Published by under PD Contest

Winner of 100 Promotional Pens

We have a WINNER for our Support The Troops Contest!!

It’s Rift Success

The Entry By Rift Success

“The RIFT SUCCESS Family sends our love to all of our wonderful troops. Without your sacrifice, our business efforts could not be possible. You are in our thoughts and in our prayers daily through our diverse religious beliefs. We know you answered the call of duty to defend Freedom, and for that, we will always be in debt to you all. Stay safe and know that you are not forgotten.

To those who have lost their lives on our behalf, we thank you deeply and will honor your families as the days continue. The ultimate sacrifice you gave, the ultimate penalty you paid, but know that upon thy soldier’s grave, a step to a better future has been made.


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Jul 15 2011

The Legendary “Black Card” Thrives!

Published by under Miscellaneous

Significance of Black American Express CardYes! It’s true! The American Express Centurion Card, also known as the “Black Card” is actually thriving even in these times of economic crisis. Just goes to highlight the ever-growing disparity in wealth across countries like the U.S.A.

Elizabeth Crosta, director of public affairs at American Express comments, “We’re actually seeing a rise in luxury spending…Our premium customers are definitely spending more and traveling more than they were a year ago.”

All the publicity has definitely augmented its success! “There had been rumors going around that we had this ultra-exclusive black card for elite customers. It wasn’t true, but we decided to capitalize on the idea anyway. So far we’ve had a customer buy a Bentley and another charter a jet, “said Doug Smith, director of American Express Europe. Going by the fact that for an 8-hour flight you could end up paying anything between $25,000 up to $50,000, and that a Bentley is one of those luxury cars that cost between $200,000 and $400,000, one clearly understands why this card is for the elite!

This card made of titanium and indeed all black, was introduced in 1999. It is now extended to customers exclusively on an invite-only basis. It is rumored to arrive along with a security guard in a “big, black, velvet-lined box with a mini computer and two black cards in it, one for business, one for pleasure.” There is a one-time $5,000 initiation fee and a $2,500 annual fee with the card. It has to be remembered that this is not a credit card, but a charge card where the user must pay the charged amount in full every month.

Here are some of the myriad benefits this card offers the wealthy:

Airport Lounge Access

24-hour concierge service

Companion Airfare

Foreign Transaction Fees

Roadside Assistance

Rewards Program

Coverage For Purchases

So this card is of the greatest benefit to those who are frequent travelers, stay long enough at hotels, and benefit most with the airline/airport perks.

These, my friends, are the ways of living for the uber-rich! Does this all leave you in envy or awe?

To view a large variety of promotional products for your business promotion and to enjoy low price and  discounts  visit our website at

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Jul 06 2011

MySpace was sold for a reported $35 million

Published by under News,Social Media

Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in the month of May alone, and an ad revenue of $2.2 billion!

How did it happen that a business which started in a Harvard dorm room overpowered and brought down to its knees another that was started long before and even had corporate backing?

a) One theory goes that “Facebook was more effectively designed to appeal to young Internet users than MySpace was.”b) Another theory is that News Corp. simply “did not understand the Internet well enough to steer MySpace toward regular Internet users, and instead tried to use the social network as an instrument to promote its Fox products.”c) Or was it the advertising clutter on MySpace that did it in? MySpace struck an advertising deal with Google and since then the site was replete with marketing messages.

What do you think it was?

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