Have you ever received a promotional product? A pen, a T-shirt, or even a coffee mug with some business name imprinted on it? The advertizing idea of giving away promotional items has gained widespread popularity since its inception in 1789. There is hardly anyone in the world today who does not receive a promo item at least once in their life. Here is a very creative chart that will give you interesting details about this widespread industry.
As depicted in the chart above, promotional products industry gains $15.6 million in revenue per year. Several surveys suggest that promotional items have an effective recall value, are great giveaways for brand building exercises, and inspire customer loyalty too!! A lot of businesses leverage this popular advertizing medium to their benefit by giving away promo items at their annual celebrations, tradeshows, and even business meetings. So, while planning an advertizing campaign next time, it might work well for you to have a budget kept aside for promotional giveaways and see your business soar to success!!
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