Apart from introducing the new criteria of “relevant content” in its algorithm, Google has come up with a new feature that will enable users to block websites they don’t want, in their search results. The feature has already been implemented and will soon be available for usage worldwide. Try it out sometime! A spokesman on the official blog of Google says, “…you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to ‘Cached’” that reads “’Block all example.com results”.”
You now have the power to decide if a particular search is relevant to what you are looking for. Aimed to bring convenience to users, this feature will prevent websites with irrelevant content from appearing on top rank searches that you do in Google.
So, how exactly will this impact online businesses and “content farms”?
Google says, “We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.” What this implies is that if Google finds a particular website being blocked by a significant number of users, they might consider banning it in the future altogether from their search results.
With this announcement by the search engine giant, it’s time we pull up our socks and ensure that websites are not optimized for irrelevant keywords. So the prime focus of an online business should be to create relevant and unique content that the reader will find useful, engaging and interesting. Make your keywords relevant to your products/services so that a small business searching for that particular product/ service sees it listed amongst the top searches in Google. The other thing you can do is add unique facts related to your niche on your website by way of articles, so that you engage readers. By making the content relevant in this way, you are unlikely to be blocked by users and thereby by Google.
To conclude, a wise business strategy is to keep your audiences happy by providing them with content that is relevant to their searches. This also ensures a brownie points in the form of repeat visits from interested customers and a consequent higher page rank.
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I am a marketing consultant and work with the creative team at Promo Direct to boost sales. I am a regular participant in discussions related to business and marketing. I love exchanging ideas and connecting with like-minded people. Please follow me on Google+ and Twitter