Archive for April, 2011

Apr 25 2011

New +1 Button in Google Search

Published by under News,Social Media

Google\’s new +1 buttonGoogle has taken its commitment to making its searches user-friendly to another level with the introduction of a new “+1” feature that is currently in the experimental mode. Appearing in quick succession after the implementation of their “website blocking” service, this one (similar to the Facebook “like” button) is their first step in the world of social media on their search engine platform.

“Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for ‘this is pretty cool.’ To recommend something, all you have to do is click +1 on a webpage or ad you find useful,” says an insider from Google.

To check out this feature, you need to sign in to your Google account and sign up for their “experimental search site.” Once you do that, you will get to see the “+1” tab next to the search result. Then you can recommend a particular website to others on your Google “contacts” list by simply hitting the +1 sign. For instance, if you have +1’ed after signing into your account, whenever anyone in your contacts is looking for promotional products on the net, Promo Direct will show “+1 like” from you and consequently will be recommend to your friends and contacts.

Google spokesman says, “The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”

So we want to know what this means for online businesses. Here is how it will impact them:

  • User power and website ranking: With the +1 feature and easy means to block the website, Google has given power over the fate of online businesses to its users. If your website is not preferred by users, you run the risk of getting blocked or not getting a much-coveted +1 preference, thereby affecting traffic and sales.
  • +1, a part of Google Algorithm: Google plans to make +1 feature a part of their algorithm. They believe that if the users like a particular website, it gives them a good reason to rank it higher than others. So one more thing to keep you on your toes while worrying about where you rank in Google searches.

Google’s +1 feature promises to create a great user experience for its loyalists, though websites and businesses might have another take on it! Let’s wait and watch…

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at

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Apr 23 2011

Marketing in Spring

Published by under Business & Marketing

“Now that the winter’s gone, the earth hath lost
Her snow-white robes; and now no more the frost
Candies the grass, or casts an icy cream
Upon the silver lake or crystal stream:
But the warm sun thaws the benumbed earth,
And makes it tender; gives a sacred birth
To the dead swallow; wakes in hollow tree
The drowsy cuckoo and the humble-bee.
Now do a choir of chirping minstrels bring.
In triumph to the world, the youthful spring:
The valleys, hills, and woods in rich array

Welcome the coming of the long’d-for May…”

-Thomas Carew

Spring is in the air again folks and marketing your brand was never easier! As flora and fauna awaken to a new season, businesses can take up brand promotion with a wide selection of promotional products. Here are some interesting ideas that can help your spring venture succeed:

  • A traditional giveaway could be a nice gift basket, lovely flowers that the season brings with it, and maybe a promo spring calendar along with a promotional pen, and there you have it…a perfect giveaway for spring!
  • You could plan an exclusive promotional outdoor event for your clients where they could participate in games and contests and have a nice lunch to go with it. To complete your marketing strategy top it all with a giveaway like a promotional flyer, lunch bag, cooler, or a promotional beach ball with your business name imprinted on them.
  • This is a great time to promote your business with eco-friendly products. Your customers will love your concern for nature and your brand will stay in their memories for all the right reasons.
  • Bring a bit of spring indoors to your workplace and even to your website! Those lovely gladioli, dahlias, and daffodils will make your workplace come to life with their colors and aroma. Your site users and visitors will love a dash of color on your website for spring too!
  • Special spring discounts always help to lure customers. Shopping ahead for the upcoming summer is on everyone’s mind. So you can use this to advantage and boost sales, especially by having the offer up for only a limited period. This will help to create excitement and the buzz will spread fast.
 With these ideas, you can cash in on the spring season and bring new life to your business!
 To view a large variety of spring promotional products for your business promotion and to enjoy low price and discounts visit our website at

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Apr 18 2011

Branded v/s Non-Branded promotional products

Published by under Promotional Products

What type of promotional product are you considering for a giveaway this year?The type of product that you select as a corporate giveaway makes a statement about your business. Whether you choose a branded product or an unbranded one can make or break your brand image. So choose carefully when you choose your next promo item. Some pointers to help you decide—

Cost: Using branded promotional products for your brand promotion might hike up marketing costs, but adds to your overall company image, making the costs worthwhile. On the other hand, using non-branded promo products help keep your campaign within budget and what you compromise on quality you make up in quantity by having more items to give away!

Brand Image: Branded promo items give your business the advantage of recognition as an enterprise that doesn’t compromise on quality. Your logo on such products further magnifies the brand image!

Motive: Once you’ve determined whether you want your brand to stand apart from the rest, or if it would be served better with local identification, you can choose the product most suited to your promotional need. Due to lifestyle conditioning, sometimes audiences find it harder to relate to a high-end giveaway than they do to a simple non-branded one.

Event: The event for which you plan to give away your promo item can work as a driving factor in selecting the type of giveaway. A branded giveaway at a private event of the company, where you have a distinguished audience, will work better. This, however, might not be feasible for a large-scale event like a tradeshow.

To view a large variety of Branded promotional products for your business promotion and to enjoy low price and discounts visit our website at

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Apr 16 2011

Earth Day Resolution for Businesses

Published by under Business & Marketing

Is your lifestyle eco-friendly enough? Earth day is coming up soon and it’s the best time of the year to evaluate your lifestyle for earth-friendliness. If it’s not environment friendly enough yet, then you too can make slight changes in your day-to-day routine that will bring down your ‘carbon footprint.’ Considering that most of us spend a large part of our day at work, we can begin by implementing a green lifestyle at work. Listed below are few measures that are very easy to apply in your workplace:

  • Energy Saving: To state the obvious—at the end of your work day, or even while you go take a lunch break, or attend a meeting—turn off your computers! Little measures like these will significantly bring down power wastage in your workplace. You could take this a step further and suggest eco-friendly power supply methods to your organization. Solar-powered heating systems are a simple yet effective example to bring down operational costs for any organization, while sensitive to the needs of the environment.
  • Recycle Waste: The planet is battling with more and more waste generated by human populations every year.  In 2001 alone the U.S. had generated 409 million tons of non-hazardous waste! Do we even want to imagine where that statistic might be now?!?! Considering the fact that waste generated at work is far more than in our homes, a good way to start is by getting everyone involved at your workplace in a recycle drive. All that paper from those shredders and all those coffee cups need to go to the recyclers!
  • Use less plastic and paper: Did you know that every year Americans throw away enough paper and plastic cups, forks, and spoons to circle the equator 300 times?!  According to the U.S. Environmental Protection Agency more than 2 billion books, 350 million magazines, and 24 billion newspapers are published each year! Where is all that paper going?…nowhere! It’s right here on planet Earth and we are literally sunk in our junk! With these whopping figures in mind, we need to bring tiny changes into our day-to-day lives to cut down on paper waste.
  • Eco-friendly promotional products: Take action against deforestation and plastic waste while you promote your business! The promotional product you choose to put your business logo on says a lot about how much you care for your environment. By choosing an eco-friendly product like a recycled pen made out of recycled paper and wood, for example, would speak volumes about how you care for planet earth while you promote your business at the same time.
  • Commuting: If your workplace is at a walking distance, what could be better than keeping fit by walking it up to work everyday instead of using the car. You save on fuel costs and save the earth too! If you do need to commute by car, extend a favor to fellow commuters and bring them along with you to save fuel consumption and help curb air pollution at the same time.

Making these slight changes in your workplace will be a healing touch for the already ailing environment while helping to bring down business costs. So give it a go and go green!

To view a large variety of Eco-Friendly promotional products for your business promotion and to enjoy low price and discounts visit our website at

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Apr 10 2011

Common Screen Printing Mistakes

Published by under Promotional Products

Originating over 2000 years ago in China, screen printing gained popularity rapidly and is now one of the most widely used methods of printing in the promotional productsindustry.The process of the screen printing is fairly simple. A screen and a metal plate are required for the process. The plate is tightly stretched on a frame and held over the surface area to be printed. Then the ink is spread with a squeegee on the surface. If the print is in color, an area is selected in which a particular color has to go and the other areas on the screen are blocked out. Then you add in the color on the needed area. After that color is imprinted, the next follows and so on till the entire print is ready.

However, with bulk orders and pressing time lines, the delicate process of screen printing often tends to have some glitches in it. These errors in most cases are irrevocable. By being aware of the most common mistakes in the screen printing process, you can avoid losing money and save your brand identity. Here are a few of the things to watch out for:

  • Fonts: Even though this might surprise you, getting the wrong font is one of the most common errors in screen printing. Wrong font shows really bad on the finished promo item and your brand marketing effort might be wasted.
  •  Wrong Shade or Color: Even though this seems to be a no-brainer, it’s just amazing to know that a large number of people blunder during the screen printing process.  If you have to screen print your brand logo on a promotional item, a wrong color or even a wrong shade could harm your brand image to a great extent.
  • Smudging and Ghost Print: Screen printing is a rather precise process. Even the slightest mistake at any stage of the printing process can jeopardize the whole thing. Ghost printing and smudges occur if the print screen shifts even slightly during the imprinting process.
  • Ink Spillage:  This happens if the colors to be imprinted are not mixed properly or not thinned to the right consistency. Ink spillage is sometimes controlled by blotting. However, excessive spillage can rarely be corrected. In case of this error, the promotional giveaway looks really shabby and has a negative impact on the business brand.
  • Fading of Imprints: This tends to happen if the inks used for printing is not of good quality. In an effort to make maximum profit, some printers use cheap and low quality inks. In addition, print of this type tends to fade once the item is used or washed and this results in poor brand image.

One of the best ways to ensure that these products do not show in a bad light is by taking the approval sample very seriously and eliminating the mistakes at that stage. Once you keep in mind possible errors and double check the sample before placing your final order, you can save costs and make most of your deal!

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at

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