Archive for March, 2011

Mar 29 2011

Sectors that benifits from Promotional Products

Published by under Promotional Products

In our effort to understand the market opinion on the Promotional Products, we ran a small poll on LinkedIn. The question asked was:

Which sectors do you think the promotional products help most in gaining business?

  • Pharmaceutical Sector
  • Educational Sector
  • Corporate Sector
  • Government Sector

We received about 200 votes with the “Corporate Sector” and “Pharmaceutical Sector” competing closely.

49% of the voters believe that the corporate sector gains maximum business by giving away promo items. One of the voters Anna Gregerson says, “…That said, just wanted to note that as of 2010, pharmaceutical companies are pretty limited in what they can give out to medical offices and government offices have pretty tight controls as well. Educational settings vary, but I’ve seen policies limiting both the value and the type of promo product. The matrix isn’t just value – it’s ecology, where manufactured, safety and some other mind boggling add ons. Doesn’t mean that they are not important but I think it does mean that in marketing to these groups you need to think about other ways to remain memorable while building the relationship – Promotional products are very much secondary to building the one-on-one relationships and establishing trust. Unless you’re talking about tradeshows – where the competition for the shiniest thing is fierce and it’s hard to stand out – the corporate sector still offers the most ROI on promotional products. In fact, in an odd twist of fate, it is actually a turnoff if nothing is ever sent or offered. Natch, it has to make sense, be interesting and at least remotely relate to what you do —– but the worst sin is never giving anything – I’ve seen and experienced really good companies being perceived as less than competent/savvy when there was absolutely nothing ever offered or left behind. Weird but true. Just my (rarely) humble opinion.”

Another voter Kirk Dixon says, “I agree with these comments, corporate is way broader, and has far more reach. And both corporate and Pharmaceuticals have deeper pockets than education & government. But I voted Pharma because I think the promotional samples with Pharma product launches are real, so when used in conjunction with a promotional magnet, calendar, pen, or any other promo item, they accomplish both brand visibility, recognition, contact info., in addition to an actual customer experience of the product benefits which can be far more valuable.”

With these opinions and promotional business ideas it would not be incorrect to say that both pharma and corporate sectors can effectively use promotional products to gain more business. However, the same cannot be said of the educational and government sectors where promotional items would not gain a significant amount of business, even though they may benefit by giving away the products to their users in general.

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at

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Mar 25 2011

Facebook introducing new service similar to Groupon

Published by under Social Media

Facebook, is testing a new business platform that will help it to venture into business deals with local small businesses in selected cities. Earlier in the month, the social networking giant wrote on its wall, “We’re testing a new Deals feature that brings you offers from nearby businesses, which you can share with your friends”. This feature is currently being test run in Atlanta, Austin, Dallas, San Diego and San Francisco.

Former to this systematic targeting to increase businesses on its platform, Facebook allowed small businesses to have a dedicated “business page” where they could advertise their offers and schemes. However, users who wanted to know more about these offers had to visit those specific pages. This new application by Facebook will remove the need to visit specific pages and make receiving offers and deals more convenient. Similar in functioning to “Groupon”, this application however, will bring offers right on the walls of the users. Once a local business makes a deal with Facebook, it will be able to publish the details of their offers on the homepage of users.

The development of this feature is a boon for small businesses especially those planning new online business ideas. For local businesses, the opportunity to publish offers on a platform as popular as Facebook is sure to   boost sales. Businesses can innovate promotional ideas which will promote their businesses without too much added cost. Analysts believe this marketing strategy could prove to be as successful as the use of promotional products in generating business for small, local businesses.

When Facebook pioneered itself as a social networking site, it brought a lot of long lost friends together. Its wonderful business page, brought success to several businesses as they could understand and interact with their clientele and market their new business ideas to them, directly. With the advent of this new business application, this giant is all set to bring a new revolution in business strategy and change the course of online marketing.

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Mar 24 2011

Earth Day contest by Promo Direct

Published by under Offers & Events



  • Only business owners or those part of some business entity can participate in this contest
  • The last date to submit your Green Business Ideas is 22nd April
  • There will be only one selected winner
  • The winner will be selected by our panel of Judges
  • The participant needs to submit their email address or log into their Facebook account to post their ideas
  • The winner will be declared on the Promo Direct blog and On Facebook
  • The ideas submitted with respect to the contest should not be abusive or offensive in anyway what-so-ever

For more future contest join us on Facebook


Join Now


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Mar 24 2011

Inspiration for Women’s in small businesses – Business Story by Matthew Ney

Published by under Business & Marketing

I hope the Story of David Crane inspired and interested you as much as it gripped me. Here is another piece, in response to our “Business Story Contest”, by Matthew Ney, who runs a Gym and Fitness Center with his wife. Ney’s story tells the tale of a small business, and the challenges it faces in its competition for survival. I found this story particularly gripping for its rendition. Not everyone has a fairytale business venture, in which a business idea is converted into a successful business. There are ups and downs and Matthew Ney’s story inspires in the way he has fought to survive these hurdles. I hope you guys find his business story very interesting. I would also like to wish Matthew Ney all the luck in making his business very popular.

By Matthew Ney

“In November 2008, my wife was working as a Fitness Trainer at a local Fitness Facility. She had been there almost 8 years and loved it. In mid-November the owner of the Facility told her she was closing down her business on November 30th. Just like that, 8 years of loyalty and now income was soon to be gone. We went into action the day she was told and started looking for somewhere to house a small Reformer Pilates business. As luck would have it, just down the road was another Gym, struggling to stay afloat (different story) but wanting to diverse their offerings. We leased a 15′ X 15′ space and started up on December 1st. We stayed at that facility till May, when due to the mismanagement of the gym we were at, we were forced to look somewhere else.

We landed at a local Golf Course who had an unused fitness center. We ordered some more equipment and added Personal Training as well. I was laid off from my job in April 2009 so rather than go back to corporate again; I started with my Personal Trainers Certification and then added 3 other Certification since. We have struggled with cash flow, marketing (value), operating systems and did I mention cash flow? We have added Running Coaching and put on running events. We have settled on a Marketing Program, which will include a Fitness operating system. We struggled as husband and wife, I think mostly due to the strains of having enough money to run our business and pay for our bills at home as well. But, by the grace of God we have managed and are seeing things get better each month. Our biggest problem though is always having new clients to replace those that stop or take a break. We’ve revamped our website with new things, videos and we will take a look at selling items(nit determined fully) online. Looking forward to the future.” Our business is called Pilates Powerhouse and Personal Training. We are located on the web at: Our marketing plans (we just started working with a marketing company that specializes in Fitness in February) include at least one internal and one external marketing program/campaign per month for 2011. For example, one of our internal campaigns for March is to send out a 6 email sequence in 30 days to our past and inactive customers with an incentive to come back and train with us. The example for the External campaign is we are having a “Health & Fitness Expo”, inviting those types of businesses to set up a booth, offer a service that can be performed that day and a coupon for something from them down the road. We’ll have businesses performing blood pressure checks, 10 minute chair massages, healthy food, OB gyn coupons for services, etc…. We’ll add that event to our website with links to all and video from that day. Our Yearly Sales $ Goal is to grow 2011 by 50% from 2010. By working with our marketing company, they feel we can achieve that goal and more. We are also going to add a “business operating system” from our marketing company that can fully automate billing, track client sessions and help us perform the vital statistical information for analysis to help us tailor our monthly marketing campaigns. We’ve been tracking everything manually by hand, so to speak, and we’ve missed booking sales dollars and really staying in touch with our clients. We’ve been able to make a go of it so far based on several areas. First, we are Christians and we have a mentality to serve others and treat them with respect. I believe people know we have their best interest at heart. Second, my wife Bonnie has a tremendous reputation in our area for fitness; she has clients that go back 6 years. Third, we are athletes competing in everything from 5K’s to 50 mile races and we also do triathlons and biking. People know us and that helps from a recognition standpoint. Fourth, our niche market is Reformer Pilates and we don’t have a whole lot of competition in our area right now. We now plan from a marketing standpoint to really take advantage of that. Fifth, we’ve cut our expenses as much as we could and still do. We’ve not taken a weekly vacation in 4+ years in order to continue to operate our business. Fifth, we’ve tried to partner up with other business who we know our clients could benefit from, including chiropractic, massage and nutrition. With our newfound marketing company approach, there are ways to promote our business through these partnerships in many ways. Lastly, we’ve passed the two year mark being in business this last December. It’s been exciting and stressful at the same time. One of the great things we’ve realized is that we know we can adapt to life changing events and come out better set for the future.”

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Mar 20 2011

In Response To The Business Story – A tale about David Crane

Published by under Business & Marketing

At the onset I would like to thank everyone for being so enthusiastic in responding to the “Busiess Stores” and appreciating the business branding idea. I got some 20 responses and from these I am going to publish two which I found very interesting. I would like to introduce David Crane, whose story was very gripping, interesting and inspiring to read.David Crane is a business entrepreneurwho left his highly stressful Silicon Valley job to live with his family. Out of excitement but more out of challenge to himself, he developed an app “feel good” for iPhone mainly to be used by his family. The idea caught on and now the application is available in all iPhone Stores. He currently lives with his family in La Honda and runs Lone Moose Software where he develops easy-to-use software in different domains.The Story published here has been written by Julia Scott and tells of the struggles of David Crane in developing “feel good software” and his inspiration behind developing it.

“LA HONDA — When David Crane finally left his high-stress Silicon Valley job in late 2009, he felt good. Really good. 

So good, in fact, that he would give himself five gold stars today with his new iPhone app, the Feel Good Tracker.

Crane, 55, is hoping to hit it big with the new app, which sells at the iTunes store for $1.99. But if he doesn’t, that’s OK too. Crane is so blissed out most of the time these days that creating the software has been its own Zen reward.

“People are highly stressed, as I was, and I think they need a good way to deal with stress. In this often hypercritical world, it’s nice to focus on the positive,” said Crane, who lives in rural La Honda with his wife and son.

The power of positive reinforcement is a cornerstone of both New Age self-help philosophy and the best part of a session on the therapist’s couch. With the Feel Good Tracker, Crane wanted to put the power of self-reinforcement into the user’s own hands. The no-frills app has a deliberately simple interface. It starts off with a blank screen for new entries, with space for a title and notes, and the option to reward oneself with up to five gold stars. If only outside affirmation will do, there’s an option to e-mail each entry. That’s it.

“It’s like what you get in kindergarten. It’s kind of a little reward system,” said Crane, referring to the gold stars.

Crane said he will release an update which allows users to upload photos, and he hopes it will help sell the app, which has fewer than 500 downloads so far.

He’s also developing a version of the Feel Good Tracker for the Windows Phone 7.

The Feel Good Tracker was born from an epiphany Crane had while talking to his brother-in-law on a trip to Idaho in 2009.

“He thought it would be neat to have a way to encourage each other to go biking and hiking and doing other forms of exercise,” said Crane, who uses his app to track the mountain biking he does every day. He says he’s lost weight, and so has his brother-in-law.

Before long, the growing list of accomplishments becomes its own reward, according to Judy Miller, a friend of Crane’s mother-in-law who downloaded the app and uses it to monitor her blood pressure.

“I recorded it every day to see what it was and whether it would go down depending on what I did,” said Miller, a civil servant who lives in Sacramento. The result? Her blood pressure dropped substantially — and she had an activity record to bring in and show her doctor.

Crane has heard from other people who have used his app to keep to an exercise regimen, track the health of an ailing horse, and help their child manage her anxiety.

At first, the app wasn’t even intended for public consumption. It was just Crane teaching himself how to design something for the iPhone. He wanted to show himself that he could so something new after more than eight years as a software engineer with Cepheid, a Sunnyvale-based multinational corporation that manufactures devices for DNA and anthrax testing.

Crane left Cepheid a few months after his mother passed away in July 2009. “It was kind of a ‘life is too short’ moment,” he recalled.

He didn’t know what he wanted to do with his life, but he did know he wanted to be able to spend Christmas with his family without worrying about having to get back to the office. Last Christmas, he spent a month with his daughter, who was home from college. They saw movies and took hikes together. It was worth five gold stars.”


To view a large variety of promotional products for your small business promotion and to enjoy low price and discounts please visit our website at

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