Archive for February, 2011

Feb 10 2011

Questions to keep in mind when designing a logo

In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients?

The answer is likely to be “advertising” for most of us. However, when you ask an advertiser, his answer is most likely to be your logo. They say that “an image speaks a thousand words”. Come to the world of brand building, marketing and advertisements and this quote fits just perfectly.So, what is it that lets an image represent an entire company effectively? Check this list to know those essential dos: The business of the firm: A logo defines your company to your potential and existing clients. So it is essential that the symbol you choose defines the business you deal in. For instance if you are a dealer in promotional productsyou can have a logo composed of several images of promotional items with your firms name on it.Colors: The colors that go into your logo will make it standout. It will also define your company to the clients. The colors you choose for your brand are should be correlative to your business venture. A case in the point is the association of the color red with anger, danger and even excitement. If you are into sales of items related to this concept, red makes for a good color choice. Another point to consider in selecting a color is the number of colors to be used in a logo. Using many colors can make your image look chaotic. The competitors’ logos: While this does not directly reflect the selection of your logo, thoughts about your competitions logo ensures that you do not create a mirror image of their design. Besides, it also ensures that you cash in on the errors in competitors logo by eliminating the same in your own. Reason for the design: You need to keep in mind the reason you are designing the logo. Are you merely revamping an outdated image? Do you have to build a new brand image? Are you creating a logo for an old company? These questions will give you a direction in designing your logo. Brainstorming: While it is a little surprising that the brainstorming is fourth in the list, a session of “throwing ideas” by your employees at this stage will give you a perspective that you might have overlooked. Ensure that you share ideas that you have come to in the past stages for you will get give you a helpful reviews on it. With these reflections and considerations, you are well equipped to create a logo that will make a good printing option on your company stationary, promo items, business gifts or corporate gifts. To view a large variety of promotional giveaways for your brand promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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Feb 06 2011

InterBrand report declares the top 100 global brands in 2010

Published by under Branding,News

Brands galore! When we have 1.5 million non profit organizations registered world wide, we seriously think they should carve their niche by making their presence felt in the appropriate way. Interbrand helps the non-profit foundations create and manage their brand value. This entire initiative is done on a partially funded basis. We believe in giving good which helps the society benefit in successful way and we find ourselves previledged enough to add our bit to the goodness.

Interbrand has come up with the BEST GLOBAL BRANDS 2010. The initiative has been successfully handled by Interbrand and they offer us 2010 year’s top 100 brands. Let’s have a sneak peak at the top 10:

 

Coca-Cola -Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand. It has adapted quickly to social media, with 11 million fans on Facebook and 96,385 followers on Twitter as of August 2010.Coca-Cola does everything right!

IBM - IBM made 108 strategic acquisitions over the past nine years to strengthen its portfolio and continue its seamless evolution from hardware to service to knowledge economy to innovation. Today, IBM helps clients achieve flexibility and competitive advantage to succeed in the networked economy. This year, IBM displayed its innovation through a host of social media initiatives, which you can read more about in our brand strength component section on page

Microsoft -Microsoft maintains its position as the number one operating system on the market. This year, it proved it is still capable of innovation with the introduction of its Xbox Kinect, which uses original technology. With the global recession, Microsoft saw its first drop in annual revenue – a three percent decrease from US $60.4 billion in fiscal 2008 to US $58.4 billion in fiscal 2009.

Google- As Google continues its upward path, it increasingly finds it difficult to reconcile its brand promise, “Don’t be evil,” with the realities of a powerful global brand. Google’s reach and record for innovation is undisputed. Expect the brand to continue to diversify and expand, even as it experiences increasing backlash.

GE -GE continues its two-year decline in brand value. Whereas last year it was the ongoing problems at its consumer finance division that plagued the brand, this year it is GE’s lack of focus as it moves from eco imagination to its healthy imagination initiative.

McDonald’s-McDonald’s remains globally versatile, approachable, value-driven and reliable in a year when Burger King fell off the table. Already a strong brand with deep roots, the recession reminded people once again of its great value. McDonald’s seized the opportunity to capture a new audience and drive sales even further by upgrading its coffee to make it more premium and introducing healthier menu options – a move that should help it in the long-term.

Intel - Intel stayed the course, committing billions of dollars to new and updated manufacturing facilities, which accelerated the rollout of new processors. The brand itself has been on a kick, simplifying things to help consumers navigate, but now must balance the strength of its heritage as a PC-centric firm with the clear need to become a brand for the future of computing, where branding products like i-phones, TVs, cars and everything else are themselves smart.

Nokia -Nokia has been perceived as a company that is committed to enhancing of communications by offering affordable, accessible, functional and creative mobile phone devices and applications. The brand was late in coming to market with a compelling product and it is in this new category that growth, relevance and emotional connection with the brand is built.

Disney -Disney again leveraged its history of quality, family-fun experiences through clean, well-managed parks and kid-oriented movies and merchandise. This year, the youth-oriented brand continued to cultivate a strong social media presence, and announced that it would be rebranding its stores to make them more theme-park-like and multisensory.

Hewlett-Packard -HP continues to expand its product portfolio since the acquisition of EDS in 2008 expanded the HP brand into the services category. The company is working to unify all businesses under one HP brand platform: “Let’s Do Amazing.” The recent launch of the brand campaign aims to highlight the breadth of the portfolio and infuse consistency across segments.

To view a large  variety of promotional products for your brand promotion and to enjoy low price and discounts please visit our website at www.promodirect.com

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Feb 03 2011

Do you think our Shopping Cart is User-friendly?

Published by under Promotional Products

Online shopping is growing and is considered as the most convenient option from the consumer’s perspective. When we think of shopping carts, all that comes to our minds are the malls or stores. We then imagine the tiring effort of shopping with the checklist we make for the things to shop. Essentially, shopping via the online shopping cart of promotional productson Promo Direct prevents us from racking our brains and making long check-lists.

Reasons NOT TO MISS the opportunity to shop online on Promo Direct:

  • Promodirect’s promotional items have a neat segregation under Most Popular, New additions, On Sale, Free 24 Hour service. This helps our customers to work out what they need and they can choose their liking specifically.
  • You also have all the promotional items that you need for domestic as well as business use.
  • Among the business promotional products you have a variety of promotional pens, stationary, note pads that you would essentially need for your set-up.
  • You also have a chance to shortlist the items and search them based on Price, Category, Quantity, Product Color.
  • The segregation and arrangement of promo items enlisted on Promodirect is simplified and offers an effortless view.
  • You would find it easy to shop and add all what you need in no time. And what’s more, all the shopping would be hassle free.

As its out rightly said “The purpose of a business is to create a mutually beneficial relationship between itself and those that it serves. When it does that well, it will be around tomorrow to do it some more.” Customers make us and help us enhance our service for the better. So we would like to ask you to help us shape for the good, function for the better and serve you the best. We would like to have your genuine feedback on our shopping cart and would love to have your suggestions that will cater us in modifying or gaining a confidence that we have made a place in our customer’s heart.

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Feb 01 2011

Wanna know the most DECISIVE element for marketing research?

Published by under Business & Marketing

I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.”

It got me thinking of the importance of market research for any business. Is marketing research really that important? And how important is DEMOGRAPHIC information in the bigger scheme?

The answers are yes and very!

Not knowing your target audience is really like shooting an arrow in the dark. How can you engage in appropriate promotional marketing if you don’t know who your customer is and what he/she likes, needs etc?

Customers today are spoilt for choice. In such a scenario, companies that can provide each individual customer with exactly what he/she needs and not a generic product are the ones that are successful. Indeed, demographic segregation and customization are at the core of brand marketing strategies of successful companies like Dell. Dell realized that customizing its offerings for its customers is essential in carrying out its marketing strategies as well as in enabling it to build a solid customer base.

The first step to any successful brand marketing strategy is determining your target audience. While in some industries, the target audience is limited. For example, a store that sells clothes for moms-to-be has a very niche target audience. For some industries, the target audience could be people from almost any age group, of any social background and any income level. For example, if you manufacture tomato ketchup, your target audience ranges from 5-70!

When identifying your target audience, don’t ignore potential customers from industries you haven’t worked with in the past. The ideal brand marketing strategy is to identify a wide ranging target audience and then segregate further. For example, 20-50 year old American men and women. Thereafter, segregate your audience further according to their ages or other aspects and create different promotional strategies for each group to appeal to them better. Thus, your advertisement aimed at those in their 20s-30s should be different to your ads catering to your 40-50 year old customers.

Similarly, if you want to engage in effective promotional marketing, you need to provide customers with products they will use. Thus, if you are a manufacturer of a product like chocolates (that appeal to both children and adults) you could offer promotional products like slap bandz to children and products like photo frames to adults.

So before you work on any elaborate marketing plans, remember that the first step to a successful brand marketing strategy is identifying your target audience based on key demographics and then catering your advertising, promotional marketing and products to the different customer segments you have identified.

I hope these branding tips have helped you! Good luck with your brand marketing strategy!

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