Monthly Archive:: February 2011

Questions to keep in mind when designing a logo

Author: | Categories: Branding, Business & Marketing 2 Comments
In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients? The answer is likely to be “advertising” for most of us. However, when you ask an

InterBrand report declares the top 100 global brands in 2010

Author: | Categories: Branding, News 1 Comment
Brands galore! When we have 1.5 million non profit organizations registered world wide, we seriously think they should carve their niche by making their presence felt in the appropriate way. Interbrand helps the non-profit foundations create and manage their brand value. This entire initiative is done on a partially

Do you think our Shopping Cart is User-friendly?

Author: | Categories: Promotional Products No comments
Online shopping is growing and is considered as the most convenient option from the consumer’s perspective. When we think of shopping carts, all that comes to our minds are the malls or stores. We then imagine the tiring effort of shopping with the checklist we make for the things

Wanna know the most DECISIVE element for marketing research?

Author: | Categories: Business & Marketing No comments
I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.” It got me thinking of the importance of market research for any business. Is marketing research really that important? And how important is DEMOGRAPHIC information in the
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