Monthly Archive:: February 2011

Stories for Brand and Business Building: Tell us your story!

Author: | Categories: Branding, Business & Marketing 1 Comment
Do you like reading stories? Have you grown up reading them? Did you have role models that you worshiped after you read them for weeks when you were young? Stories are gripping. If told in an interesting way, they create a new world for you. They create a world

The Twitter buy-off and the Lessons Learnt from It

Author: | Categories: Social Media No comments
Rumor has it the second time over, that Google and Facebook are in “low level” talks with Twitter for business acquisition.  Several businesses and analysts have been thinking of the pros and cons of this move and the impact it will have on the two business giants. Another important

Breaking News: Ban on Promotional Products distribution in the State Agencies of California

Author: | Categories: News, Promotional Products 5 Comments
The governor of California has declared that there will be a ban on the distribution of promotional products in all the Californian state agencies and departments. With the state departments being one of the major clients in the promotional products industry, this news is estimated to impact the businesses

Digital vs. Offset Printing: Decide which one is better for you

Author: | Categories: Promotional Products No comments
If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would have been simple. However, with technology upgrades, the selection is now varied and difficult. It is therefore necessary to delve in and understand the process that of the two

Factors to consider while choosing your promotional give away

Author: | Categories: Promotional Products No comments
I was recently looking at several websites that do business in promotional gifting. While scanning through, I saw a certain trend in the items that are sold on the websites.  I got thinking and saw why it was so. Unlike other gifting items, promotional gifts has a set target

Questions to keep in mind when designing a logo

Author: | Categories: Branding, Business & Marketing 2 Comments
In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients? The answer is likely to be “advertising” for most of us. However, when you ask an

InterBrand report declares the top 100 global brands in 2010

Author: | Categories: Branding, News 1 Comment
Brands galore! When we have 1.5 million non profit organizations registered world wide, we seriously think they should carve their niche by making their presence felt in the appropriate way. Interbrand helps the non-profit foundations create and manage their brand value. This entire initiative is done on a partially

Do you think our Shopping Cart is User-friendly?

Author: | Categories: Promotional Products No comments
Online shopping is growing and is considered as the most convenient option from the consumer’s perspective. When we think of shopping carts, all that comes to our minds are the malls or stores. We then imagine the tiring effort of shopping with the checklist we make for the things

Wanna know the most DECISIVE element for marketing research?

Author: | Categories: Business & Marketing No comments
I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.” It got me thinking of the importance of market research for any business. Is marketing researchreally that important? And how important is DEMOGRAPHIC information in the bigger