Monthly Archive:: February 2011

Digital vs. Offset Printing: Decide which one is better for you

Author: | Categories: Promotional Products No comments
If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would have been simple. However, with technology upgrades, the selection is now varied and difficult. It is therefore necessary to delve in and understand the process that of the two

Questions to keep in mind when designing a logo

Author: | Categories: Branding, Business & Marketing 2 Comments
In large looming corporate world where changes take place at lightning speed, have you ever wondered which single strategy could get you noticed and create a long lasting memory for your potential clients? The answer is likely to be “advertising” for most of us. However, when you ask an

InterBrand report declares the top 100 global brands in 2010

Author: | Categories: Branding, News 1 Comment
Brands galore! When we have 1.5 million non profit organizations registered world wide, we seriously think they should carve their niche by making their presence felt in the appropriate way. Interbrand helps the non-profit foundations create and manage their brand value. This entire initiative is done on a partially

Wanna know the most DECISIVE element for marketing research?

Author: | Categories: Business & Marketing No comments
I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying with a purpose.” It got me thinking of the importance of market research for any business. Is marketing researchreally that important? And how important is DEMOGRAPHIC information in the bigger