Monthly Archive:: February 2011

Stories for Brand and Business Building: Tell us your story!

Author: | Categories: Branding, Business & Marketing 1 Comment
Do you like reading stories? Have you grown up reading them? Did you have role models that you worshiped after you read them for weeks when you were young? Stories are gripping. If told in an interesting way, they create a new world for you. They create a world

The Twitter buy-off and the Lessons Learnt from It

Author: | Categories: Social Media No comments
Rumor has it the second time over, that Google and Facebook are in “low level” talks with Twitter for business acquisition.  Several businesses and analysts have been thinking of the pros and cons of this move and the impact it will have on the two business giants. Another important

Breaking News: Ban on Promotional Products distribution in the State Agencies of California

Author: | Categories: News, Promotional Products 5 Comments
The governor of California has declared that there will be a ban on the distribution of promotional products in all the Californian state agencies and departments. With the state departments being one of the major clients in the promotional products industry, this news is estimated to impact the businesses

Digital vs. Offset Printing: Decide which one is better for you

Author: | Categories: Promotional Products No comments
If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would have been simple. However, with technology upgrades, the selection is now varied and difficult. It is therefore necessary to delve in and understand the process that of the two

Factors to consider while choosing your promotional give away

Author: | Categories: Promotional Products No comments
I was recently looking at several websites that do business in promotional gifting. While scanning through, I saw a certain trend in the items that are sold on the websites.  I got thinking and saw why it was so. Unlike other gifting items, promotional giftshas a set target and