Dec 26

Share quick & make brand promotion stick with the new LinkedIn Share Button

Published by at 1:34 am under Branding,Social Media

LinkedIn has finally gone the Twitter and Facebook way – possibly a step further – and introduced a LinkedIn Share buttonthrough which users can share information or content on their profiles as well as on LinkedIn Groups.  I know … I know that such forums for brand positioning were already started by the FB and Twitter magnates. Still wondering why am I so kicked about LinkedIn finally getting there? Its because this will give a professional focus to brand promotion on the social media network.

With most of your current and potential business contacts already on the site, the LinkedIn  Share button can prove to be a blessing for your brand promotion and can direct your brand positioning. Here’s how and why…

Share information

Any new developments in your business, new products introduced or discounts offered. All you have to do is share it using the LinkedIn Share button and the news gets zapped into the LinkedIn sphere that hosts all your business contacts. Brand promotion – instantly achieved!

Strengthen contacts

It works like the FB ‘likes’ and the Twitter ‘follow’ or ‘retweet’! In addition to your information, share information you sourced from your contacts’ blog or website too, using LinkedIn Share. The business camaraderie generated will be good for your business and will be reciprocated too. Brand promotion – gradually … but achieved nonetheless!

Save time

Information dissemination – to business contacts at LinkedIn who make up your business destination – at the click of a button! Brand promotion – won’t take more than a few seconds!

Linked in also recently introduced LinkedIn Company pages where companies can ‘build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals’ – (that’s how LinkedIn blog described it!) It works pretty much like the Facebook ‘like’ concept wherein clients can visit the company pages and ‘recommend’ your company and go a step further in your brand promotion.

Gary Taylr

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.

One response so far

One Response to “Share quick & make brand promotion stick with the new LinkedIn Share Button”

  1. Sherman Unkeferon 30 Dec 2010 at 8:45 pm

    Excellent article, I am glad to here Linkedin is jumping on board with this. Do you know if they will allow you to integrate additional applications as the other social media sites all seem to do?

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