Monthly Archive:: December 2010

WikiLeaks wisdom – Business tips you learn from the controversy king.

Author: | Categories: Business & Marketing, News No comments
Its controversial and its criticized; yet no one can dispute that WikiLeaks is here to stay! Be it the non-profit new media organization’s methodical leaks about America’s closely guarded secrets or its smug readiness to tackle any form of censorship that comes its way, there are a lot many

Be positive about negative publicity.

Author: | Categories: Business & Marketing No comments
Am seething and I only read about it! Imagine the frustration felt by the DecorMyEyes (a that deals in specialty glasses) client who did not get the glasses she had ordered, had her complaints sabotaged and got a mail from the company proprietor who smugly described his strategic business

Of Happy Employees and Happening Sales!

Author: | Categories: Business & Marketing No comments
Seen how a beautiful pattern gradually unfolds in front of your eyes when a line of dominoes rhythmically slide into each other? A successful business development strategy embodies this too; happy employees = happy clients = rising sales = happy You, and the beautiful pattern spells ‘Success’. Read on

The Brand image contest – and the winner is…Customer loyalty!

Picture this: You are the owner of ‘Successfully Successful’ – an imaginary company that has everything going right for it. Your branding strategies are impeccable – you believe that ‘new’ never gets ‘old’ and regularly update your gradually increasing products and services catalog, you diligently make your presence felt