The New Year’s around the corner and I am sure potential resolutions are already wreaking havoc in your mind. Thinking that resolutions are meant to be broken? Think again…think Michael Moore rather and you’ll know what I am getting at. The very obviously overweight doc film-maker has taken a conscious leap and decided to be physically fit again.Now you need not enroll into a luxury weight loss spa costing $4500/week, but why not make a simple ‘health is wealth’ resolution and apply it personally AND professionally? Your clients and employees make up your business family and it won’t be too farfetched to assume that their wellness will give a healthy glow to your business!How will you do that? Here’s how you can…Fitness Day!
Organize a day-long health check-up for your employees when they can be advised about stress, diet and basic health-care. Most people are paranoid about health check-ups lest it throws up something sinister. You could lighten the atmosphere by gifting them promotional healthcare items like promotional pill boxes, bandage dispensers and first aid kits that are inexpensive and useful.
Make every-day a fitness day!
The stress should be on a healthy life-style so why not make every day a fitness day. Make your office cafeteria fitness-friendly, gift your employees promotional healthcare items like promotional pedometers or promotional hand sanitizers and you will be indirectly paving their way to good health.
Make ‘health is wealth’ your brand marketing message!
You can also communicate your fitness agenda to your clients as well. Instead of promotional products that communicate only a corporate message, give promotional healthcare items as gifts which will foster your client’s health in addition to your brand popularity.
Corporate social responsibility – the healthy way!
Heard of the phrase Charity begins at Home? Apply it now, to your CSR initiatives by merging your healthy living agenda to your corporate cause. A simple way would be to organize a walkathon, a race or an aerobics session to raise money. In addition to your employees, your clients can also participate and as you could then distribute promotional healthcare items like promotional pedometers, promotional hand sanitizersto the winners and the participants.
Have a happy and a healthy New Year! Cheers!
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