Archive for December, 2010

Dec 28 2010

Donate for a Cause and earn accolades for your Business

Published by under Business & Marketing

I am a firm believer in the ‘what goes around comes around’ – in business, just as much in life! Its probably for this reason that I subscribe to certain causes that have considerably facilitated my growth as an individual and as a businessman! And a latest post on the Forbes blogtells me that I am on the right track!

  • More than 88% of consumers while working towards achieving their business goals, companies should think about improving society and the environment
  • Around 83% of consumers think companies should support charities and nonprofits with financial donations

I don’t think you need any more convincing about why donating for a cause should be a part of your strategic business plan. Donations need not be monetary alone. You can donate time, effort and skills and even make it a part of your promotional activities.

Donate a part of your profits – Contribute a percentage of your profits to the charity you support. This can be in the form of promotional gifts that are likely to be used.

Donate a portion of your time – Support an orphanage or an old age home, then make your presence felt physically instead of only monetarily.

Donate your effort – Writing a cheque is the easy way out; contributing your effort is priceless.

How will this earn accolades for your business?

Its easy PR that’s doesn’t cost a bomb, has a ring of selflessness and truth to it AND promises quick results. Consumers who learn about your ‘softer side’ will want to do business with you as they will perceive you as a businessman with a heart instead of a fat wallet.

Your employees will want to work with you not because you offer them a huge pay packet or give them fancy promotional items, but because they know that someone who can reach out to people he hardly knows, will never treat his employees shabbily. And no one needs to tell you that happy employees mean happening sales.

Even the Government will recognize your efforts and you won’t even have to give them promotional gifts to win them over! Depending on the chunk of revenue you spend on charity, you can also get a tax exemption! (Terms and Conditions apply, of course! Do they ever not?)

What are you waiting for? Make your strategic business plan cause-friendly! Good Luck!

To view a large variety of  promotional products to donate for a cause, please visit our website at www.promodirect.com

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Dec 26 2010

Share quick & make brand promotion stick with the new LinkedIn Share Button

Published by under Branding,Social Media

LinkedIn has finally gone the Twitter and Facebook way – possibly a step further – and introduced a LinkedIn Share buttonthrough which users can share information or content on their profiles as well as on LinkedIn Groups.  I know … I know that such forums for brand positioning were already started by the FB and Twitter magnates. Still wondering why am I so kicked about LinkedIn finally getting there? Its because this will give a professional focus to brand promotion on the social media network.

With most of your current and potential business contacts already on the site, the LinkedIn  Share button can prove to be a blessing for your brand promotion and can direct your brand positioning. Here’s how and why…

Share information

Any new developments in your business, new products introduced or discounts offered. All you have to do is share it using the LinkedIn Share button and the news gets zapped into the LinkedIn sphere that hosts all your business contacts. Brand promotion – instantly achieved!

Strengthen contacts

It works like the FB ‘likes’ and the Twitter ‘follow’ or ‘retweet’! In addition to your information, share information you sourced from your contacts’ blog or website too, using LinkedIn Share. The business camaraderie generated will be good for your business and will be reciprocated too. Brand promotion – gradually … but achieved nonetheless!

Save time

Information dissemination – to business contacts at LinkedIn who make up your business destination – at the click of a button! Brand promotion – won’t take more than a few seconds!

Linked in also recently introduced LinkedIn Company pages where companies can ‘build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals’ – (that’s how LinkedIn blog described it!) It works pretty much like the Facebook ‘like’ concept wherein clients can visit the company pages and ‘recommend’ your company and go a step further in your brand promotion.

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Dec 23 2010

Merry Christmas and a Happy New Year!

Its that time of the year again!

When every day is soaked in cheer and snow,
Merriment and joy abound,
Wish your employees and clients twice around
Once for X’mas and then New Year’s too,
Through promotional gifts that speak for you

 

I am super excited! Its my favorite time of the year, when business and pleasure comfortably blend and I get to wish all my favorite people, including you and everyone else a Merry Christmas and a Happy New Year! Nah! … A MERRRRRY CHRISTMAS and a HAPPPPPY NEW YEAR!

We will be finally stepping into 2011 but not before thanking all those lovely people who made 2010 such a delightful year. I plan to say my thank yous in this way. After a year-long saga of business tips, why refrain from doling out some more?

December is the season for gifts and gifting but instead of the usual run-of-the-mill gifting ideas, why not try something new? Your promotional gifts can be as cheerful as you this year-end. Here’s how.

Cards are passé, promotional calendars are in!
Instead of giving out paper greeting cards, opt for creative ways to let your greetings linger even though the year won’t. Customize promotional calendars with your greetings and hand them out to your clients or employees.
My tip: You can customize your promotional calendars with photos of employees and one liners that make them unique in your office.

Sweeten your wishes
Promotional chocolates as business gifts won’t come as a real surprise to your clients or employees but imagine the looks on their faces when they see their name imprinted on the chocolates they receive preceded by a ‘thank you’? Make the ‘custom’ in your custom promotional chocolates creative and you’ll be rewarded with a smile.

Talk through a theme
Gift promotional shirts in red to your employees and ask them to wear it on X’mas. These promotional shirts will be perceived as thoughtful gifts that promote camaraderie rather promotional gifts.

Lastly, can business ideas ever leave out business? Introduce special year-end discounts or offers for your customers and gift yourself the assurance that they will be waiting for you in 2011.

To view a large variety of  promotional products for Christmas & New Year Promotion, please visit our website at www.promodirect.com

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Dec 19 2010

Have a healthy New Year

Published by under Business & Marketing

The New Year’s around the corner and I am sure potential resolutions are already wreaking havoc in your mind. Thinking that resolutions are meant to be broken? Think again…think Michael Moore rather and you’ll know what I am getting at. The very obviously overweight doc film-maker has taken a conscious leap and decided to be physically fit again.Now you need not enroll into a luxury weight loss spa costing $4500/week, but why not make a simple ‘health is wealth’ resolution and apply it personally AND professionally? Your clients and employees make up your business family and it won’t be too farfetched to assume that their wellness will give a healthy glow to your business!How will you do that? Here’s how you can…

Fitness Day!

Organize a day-long health check-up for your employees when they can be advised about stress, diet and basic health-care. Most people are paranoid about health check-ups lest it throws up something sinister. You could lighten the atmosphere by gifting them promotional healthcare items like promotional pill boxes, bandage dispensers and first aid kits that are inexpensive and useful.

Make every-day a fitness day!

The stress should be on a healthy life-style so why not make every day a fitness day. Make your office cafeteria fitness-friendly, gift your employees promotional healthcare items like promotional pedometers or promotional hand sanitizers and you will be indirectly paving their way to good health.

Make ‘health is wealth’ your brand marketing message!

You can also communicate your fitness agenda to your clients as well. Instead of promotional products that communicate only a corporate message, give promotional healthcare items as gifts which will foster your client’s health in addition to your brand popularity.

Corporate social responsibility – the healthy way!

Heard of the phrase Charity begins at Home? Apply it now, to your CSR initiatives by merging your healthy living agenda to your corporate cause. A simple way would be to organize a walkathon, a race or an aerobics session to raise money. In addition to your employees, your clients can also participate and as you could then distribute promotional healthcare items like promotional pedometers, promotional hand sanitizers to the winners and the participants.

Have a happy and a healthy New Year! Cheers!

To view a large variety of  promotional healthcare products for your business promotion, please visit our website at www.promodirect.com

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Dec 16 2010

The famous and the forgettables of Google & Twitter- 2010

Published by under News,Social Media

Google’s annual most searched list – the Google Zeitgeist is out! Celebrities, movies, music and chat sites dominate the list.

The US list of’ fastest rising’ and the ‘fastest falling’ is exactly half similar to the global searches with a few positional changes of course. IPad may have come second to Chatroulette on the global list but in the USA, it took over as the topper. Justin Bieber and Myxer are the other common terms on both the lists.

Facebook clearly has more fans among Americans as compared to Twitter if Zeitgeist is anything to go by. While Twitter ranks eighth on the list of the ten most searched global terms, it doesn’t feature anywhere in the top 10 searched terms in the USA.  Facebook may be the last on the global fastest rising list but in the US, it ranks seventh and has nudged out Twitter off the list!

 

Almost instantly after the Zeitgeist, Twitter also released its list of top trending topics – essentially about what are people talking/tweeting about. The Gulf of Mexico oil spill, the Haiti Earthquake, Google Android and the Apple iPad were prominent topics for discussion here, just like they were some of the most searched news on Google.

When I say that brand positioning on Twitter is very effective, I have a reason. While Google lists out the searches by users, Twitter derives its trends list on the basis of actual tweet conversations or discussions thus making the trends closer to what people actually think and talk about, while Google searches are usually done in an exploratory fashion. Through Twitter, you can easily reach out to your target group, know what works for them and what doesn’t and even promote your business among the group who may actually be interested.

Google search trends can help your business too. Did you know that Google can help you know what terms related to your business are the most searched, when and how much – which will obviously help you in your brand positioning.

All you have to do is first go on Google Insight, type terms associated with the industry you come from for example, if you belong to a promotional products industry, type multiple terms related to the above like promotional items, business gifts, promo items, corporate gifts etc. You can make your search more defined based on geography, category as well as the time frame.

The results will show you how many searches have been conducted for a particular term like promotional products, or corporate gifts thus juxtaposing it with the total number of searches done on Google over the time period you have specified. You will also get to know when the term was searched the most and when the least which can help you strategize your brand positioning initiatives accordingly.

To view a large variety of branding products for your employees, please visit our website at www.promodirect.com

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