Monthly Archive:: November 2010

Pamper your kids on Universal children’s day

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On this Universal Children’s Day (November 20)Make up……for all those missed birthdays and skipped vacations that work demanded …for those expectant faces you left in the morning and the gloomy ones you returned to at night …for all those night-time stories that were left unsaid …for those hours of

Wisdom behind analyzing consumer behavior

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What is the ideal business mantra?Sell what a consumer wants to buy or make him/her buy what you sell?Over time, I have sided with either or both of these, but one factor has always simplified it all for me; that of ‘relevance’. Consumer behavior defines the various kinds of

How to answer your customer’s complaints gently

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Many feel that ‘positive criticism’ is a polite way to say ‘You suck! So better pull up your socks!’ In business, this reality check comes to us in the form of customer complaints. No one likes to be told ‘you are doing a bad job’ but isn’t it much

A multi-purpose promotional flashlight

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Her footsteps echo as she walks down to her car, the lone one in the deserted parking lot. The dingy bulbs die out as she rummages in her bag, hoping to hear the welcome tinkle of her keys. Even as she fights the rising waves of panic, her fingers