Monthly Archive:: November 2010

What and How of Brand Essence in small business advertising

Author: | Categories: Business & Marketing No comments
‘Have skin as soft as a baby’s’… No images need to accompany this slogan; the power of imagination has already won over the women. Not surprising then that many Chinese women have begun taking a collagen drink – the product this ad campaign endorses – which promises women youthful

Online business opportunities on Social Media – The Facebook Marketplace

As a teenager I loved the garage sales in my neighborhood primarily because they stimulated and satiated my curiosity. I have purchased some really amazing stuff from these sales over the years and some of them still stay with me, as fond collectibles. As an adult I got to

How to answer your customer’s complaints gently

Author: | Categories: Business & Marketing, How To No comments
Many feel that ‘positive criticism’ is a polite way to say ‘You suck! So better pull up your socks!’ In business, this reality check comes to us in the form of customer complaints. No one likes to be told ‘you are doing a bad job’ but isn’t it much