All you Prince fans out there, prepare to lay down the red carpet for the royal rock star who will soon be in your part of town for the series of ‘Welcome 2 America’ concerts in December. Royalty comes with entourage now, doesn’t it? The tour will undoubtedly be a feast for the ears (literally) with his favorites like Maceo Parker, Mind Condition, Cassandra Wilson and his Janelle Monáe performing too!
It’s interesting how a rocker can stimulate food for marketing thought and even help you nurture your business in the process! For starters, let’s draw a simple comparison.
Memorabilia is available for every Prince fan at prices that suit his pocket. Tickets and backstage passes of his earliest concerts are dirt cheap, while autographs and autographed pictures cost slightly more and signed early LP albums being a collector’s item are understandably high priced.
Similarly, there are promotional products made for every purse too. Again, there are products that merely promote and there are products that can make your brand a rage and generate fervor just like how Prince does among his fans. Would you ever throw away a T-shirt signed by your favorite rock star however old or faded it gets, or shred the ticket of the first ever rock concert you ever attended, because it is just ‘a yellow piece of paper’? (Nooo? Your shudder conveyed it all!)
Make your corporate gifts so unique that they become collector’s items that your client will never want to part with. For example, wouldn’t you rather hold on to an Antique Tractors calendar or a The Saturday Evening Post calendar as compared to a dreary yearly planner? Yes, because these promotional calendars become more than mere utility items or business gifts, they become collectibles with an emotional flavor.
If you followed the TV grabs of Prince’s press conference you will realize how he implemented one of the simple tools of modern marketing by allying his concert with propaganda for the soon-to-release documentary on public education ‘Waiting for Superman’ and a charity.
Supporting a cause serves to heighten your brand’s popularity because of something that I will call as ‘the empathy factor. Psychologically your clients feel that if you have an empathetic streak in you, you are a befitting corporate citizen to do business with.
Finally, of course you know that Prince has sold 80 million albums worldwide and Purple Rain alone sold 13 million copies in the USA. He is a movement and this movement, with millions of fans is landing at your doorstep. A perfect setting to market your brand with promotional giveaways that are lapped up during concerts! From plain white t-shirts to get the rock star’s autograph to drawstring bags that fans can use to stash their Prince merchandise, use your promotional products to be a part of the craze and help your brand come alive!
So what are you waiting for…In the words of the rock star himself…
Its time we all reach out for something new…That means u too!
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