Monthly Archive:: October 2010

Plastic Bags VS Paper Bags – Who solves our Eco Problems better?

When your company gives out giveaways in imprinted promotional bags or promotional bags as giveaways themselves are you really thinking about where the bag may land up, its impact, the profits, the losses etc? Before your brain starts making connections with words like ‘visibility, brand popularity and recall, advertising tools

Social media – your business blackboard

I couldn’t help but smile when I read about Victoria Ipri’s e-book dilemmas. The CEO of Modello Media, Inc (a Philadelphia-based e-marketing firm) who wrote an eBook Social titled Media for the Clueless was absolutely sure that it would find takers. After all, even today, many businesses are still

Ten Commandments of writing a business bio on social networks

I: Make thy bio site-specificDifferent social networks have different space provisions and making a standard bio may not work. For example in LinkedIn you get all the space you want but sites like Twitter give you a meager 160 characters to describe yourself in entirety. The smart way to

Ready to go red? – Celebrate the Red Ribbon Week –(Oct 23 to 31)

Over the past few months I have been bombarded with news reports about Lindsay Lohan’s substance abuse-prison-rehab escapades. What happened to the freckled-face kid who played the role of twins in the movie Parent Trap and just when did this haggard looking starlet take her place?Lohan’s list of addictions

Be a Brand Rock Star!

Author: | Categories: Business & Marketing No comments
All you Prince fans out there, prepare to lay down the red carpet for the royal rock star who will soon be in your part of town for the series of ‘Welcome 2 America’ concerts in December. Royalty comes with entourage now, doesn’t it? The tour will undoubtedly be

Characteristics of Printing: Screen VS Digital Printing

Author: | Categories: Business & Marketing 1 Comment
I was amazed to learn that soon Facebook will step out of virtual space and take up actual space on your brick and mortar walls! After imprinted promotional products like T-shirts, mugs, pens and bags, it is time now for imprinted Facebook, thanks to a new service called Printing

Defining a product appropriately in consumer’s mind while marketing

Author: | Categories: Business & Marketing No comments
If only Inception could be a businessman’s official guidebook! Picture this – we could all be real-life Leonardo di Caprios who will be able to unravel the mind of a consumer, plant the idea of how fantastic our product is and mentally prod him to do business with us.

Giveaway items for marketing your business during events

Author: | Categories: Promotional Products 1 Comment
Don’t you just love receiving gifts! So do your clients. However small or irrelevant the gift may be, getting something complementary gives them a high. To strengthen your customer’s loyalty to your brand, all you need is to use promotional giveawaysthat are designed to tug at their heartstrings.Your gift

5 Reasons you must keep your employees happy

Author: | Categories: Business & Marketing 1 Comment
Sometimes in business the tried and tested formulae fail to work the wonders they used to; sales stagnate, customers slip away and you have no idea what’s gone wrong. If you are nodding your head reading this then Bob Marley has a useful tip for you. (Yes, I can