In today’s era of competition, the customer can make or break your business. Well, you know that! Your brand will shine brighter with every new customer who uses it, but your position on their favorites list will depend on how you outperform your competitors.Beating competition is difficult but doable. These three marketing tips tell you how.Out think your competitor:You and your competitor may be offering the same products or services, but an original marketing strategy will keep you one step ahead. For example, pamper your customers with promotional products with a creative twist. Imprinted mood stick pencils, razor thin flashlight that doubles up as a keychain will beat a boring ordinary pencil or flashlight hands down! Also, keep a regular tab on what your competitors are up to and use their mistakes as the stepping stones to your success.
Repeatedly win over your customers:
Your customer’s loyalty to your brand gets a tremendous boost if you keep winning them over. One way to win them over is to associate with a cause. Promotional giveaways at charity events not only endorse your brand but also endear your customer to you. Offer unique services that your competitors don’t and make your customers feel they are more important to you.
Rope in a celebrity to convey what you want to say:
How often have you mentally reminded yourself to pick up the product a celebrity endorses, the next time you visit the supermarket? Celebrity branding is undoubtedly one of the most effective ways to woo your customer to use your brand. Choose a celebrity who is viewed as credible by customers and make your brand a trend that your customers want to follow.
Use these tips and compete with confidence.
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