How important are customer relationships for a business?

Author: | Posted in Business & Marketing 1 Comment
It is a known fact that it is easier for businesses to maintain current customers rather than get new customers. Customer loyalty is essential for any organization’s success. Customers generally prefer dealing with one trustworthy business instead of approaching different businesses in one industry. But in order to ensure that your customers stay loyal, you need to form good relationships with them and provide them with outstanding service. In fact, in a recent survey undertaken by Promo Direct, 57 % of the respondents believed that the most important aspect of the Marketing Strategy of a successful business is good Customer Service.

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If a customer receives exceptional service from your organization, he/she won’t be lured by your competitors’ offers. In addition to meeting their needs, exceeding customers’ expectations by gifting them Promotional Products will further cement the customer-business relationship. Long- term customer relationships will boost your sales and increase your number of customers.

Loyal customers will also recommend your business to their friends, colleagues and relatives and will conduct effective Word-Of-Mouth-Marketing (WOMM) for you. Research has shown that more individuals believe WOMM as compared to print and TV commercials. This is because people believe that the communicator of WOMM will be honest because he/she stands nothing to gain from the referral.

Thus providing outstanding service to your clients leads to the formation of a good customer relationship. A strong customer relationship leads to positive Word Of Mouth and thus, more customers.

So, start forming long-term business relationships with your customers to ensure your success.

To participate in our survey and other interactive business-related polls, you can begin here (Note: You must have a LinkedIn account).

Dave Sarro is an online entrepreneur and key authority in the promotional industry. In 1991, Dave launched Promo Direct, a company that sells giveaways to American businesses and institutions. Promo Direct has grown from strength to strength under Dave's watchful eye.
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  1. Posted by Mike Ramsey

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