Archive for September, 2010

Sep 29 2010

An ode to Women’s Health and Fitness

Published by under Promotional Products

Lost amidst the daily buzz of homely activity and official duties, women entrepreneurs and homemakers alike tend to ignore the toll their busy lifestyles have on their health. Maybe its time that this apathy gave way to action and it is encouraging to see that our country has already taken the first steps this month! Your brand can help you take your first step too.It is true that causes are defined by commitment rather than time, but as September draws to a close I hope you continue to commemorate the Ovarian Cancer Awareness Month. And while you are at it, now usher in the Women’s Health and Fitness Day on the 29th as well!According to the National Cancer Institute, in the year 2010 alone, 21,880 new cases of Ovarian Cancer and an appalling 13,850 deaths owing to the same have been reported in the United States. These numbers are slowly and scarily rising but the same cannot be said of awareness levels which need a serious boost! Till the cure for this is discovered, prevention is the only way to beat it. Our honorable President Barack Obama in his official proclamation endorses the same view!

Make it your moral and corporate responsibility to help the women of our country know about Ovarian Cancer and its symptoms in a simple yet effective manner. Rest assured it won’t be very difficult or detrimental to your pocket! Unite the citizens against the silent killer using promotional items like custom awareness bracelets or and fortify their knowledge using promotional calendars or women’s health pocket sliders. After all forewarned is forearmed, isn’t it?

You can also take your concern about women’s health further this Wednesday when the nation will welcome the Women’s Health and Fitness Day.

Even as umpteen organizations of the country come together to host women’s health and fitness activities, am sure you and your brand don’t want to be left behind. Just when participants in these events are gearing up for walkathons, exercise demonstrations or health screenings, walk up to them and gift them promotional personal care products like sanitizers, pedometers or stress balls. You don’t always need words to say you care and yet your brand strikes a chord.

To view a large variety of promotional products and other healthcare products for your business promotion, please visit our website at www.promodirect.com

3 responses so far

Sep 24 2010

Three marketing tips to outperform your competitors

Published by under Business & Marketing

In today’s era of competition, the customer can make or break your business. Well, you know that! Your brand will shine brighter with every new customer who uses it, but your position on their favorites list will depend on how you outperform your competitors.Beating competition is difficult but doable. These three marketing tips tell you how.Out think your competitor:

You and your competitor may be offering the same products or services, but an original marketing strategy will keep you one step ahead. For example, pamper your customers with promotional products with a creative twist. Imprinted mood stick pencils, razor thin flashlight that doubles up as a keychain will beat a boring ordinary pencil or flashlight hands down! Also, keep a regular tab on what your competitors are up to and use their mistakes as the stepping stones to your success.

Repeatedly win over your customers:

Your customer’s loyalty to your brand gets a tremendous boost if you keep winning them over. One way to win them over is to associate with a cause. Promotional giveaways at charity events not only endorse your brand but also endear your customer to you. Offer unique services that your competitors don’t and make your customers feel they are more important to you.

Rope in a celebrity to convey what you want to say:

How often have you mentally reminded yourself to pick up the product a celebrity endorses, the next time you visit the supermarket? Celebrity branding is undoubtedly one of the most effective ways to woo your customer to use your brand. Choose a celebrity who is viewed as credible by customers and make your brand a trend that your customers want to follow.

Use these tips and compete with confidence.

To view a large variety of promotional products for your business promotion, please visit our website at www.promodirect.com

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Sep 23 2010

How to become attractive in business?

Published by under Business & Marketing

A successful business is a goal desired by many, but attained only by the best. If you want to become attractive in business, the trick is merely to implement a creative and consistent business strategy that will attract customers and ensure they remain loyal to you.Spare a thought for the business tipslisted below and watch success beckon you.Use business promotional products to help clients SEE you:

Visibility is like oxygen for your business and promotional products bearing the logo and other details of your company will make customers aware of you. Advertisements are often seen and forgotten, but creative yet utility-driven promotional products given as samples or as corporate gifts ensure a visual presence to your company’s identity. Complementary promotional products serve a double purpose; of endearing a customer to you and of widening your client base, as one satisfied customer is likely to spread the word about your services.

Efficiency is effective:

Your team of professionals should guide your customer with subtle suggestions as he decides about which service to choose. Lending a patient ear to the customer’s queries and quick service offered with charm and confidence will help the customer make an informed choice. Your team’s efficiency also depends on how much and how often you motivate them. Make your team feel valued and they will ensure your customers feel the same way.

Innovate:

Give a new twist to your promotional strategy and keep your customer interested in you. Be creative while interacting with potential and existing clients, devise a new aspect to existing services or even introduce a new brand. Know about the latest trends and technologies and include them into your business strategy. The novelty of your approach and the vast choice of services will sustain the customer’s interest in your company.

Know your competitors:

In an ideal world, your customers’ loyalty to you will never falter but when it comes to business, competition will bring you back to reality. To tackle competition effectively and keep your customer faithfully by your side, you should know who your competitors are and what are they offering. Analyzing your competitor’s strategies will also help you gain insight into what you can do to enhance your company’s service and keep your customer’s loyalty to you intact.

Treat these tips as stepping stones to a stable clientele and become irresistibly attractive in business.

To view a large variety of promotional products for your business promotion, please visit our website at www.promodirect.com

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Sep 19 2010

How important are customer relationships for a business?

Published by under Business & Marketing

It is a known fact that it is easier for businesses to maintain current customers rather than get new customers. Customer loyalty is essential for any organization’s success. Customers generally prefer dealing with one trustworthy business instead of approaching different businesses in one industry. But in order to ensure that your customers stay loyal, you need to form good relationships with them and provide them with outstanding service. In fact, in a recent survey undertaken by Promo Direct, 57 % of the respondents believed that the most important aspect of the Marketing Strategy of a successful business is good Customer Service.

Click on the image to enlarge

If a customer receives exceptional service from your organization, he/she won’t be lured by your competitors’ offers. In addition to meeting their needs, exceeding customers’ expectations by gifting them Promotional Products will further cement the customer-business relationship. Long- term customer relationships will boost your sales and increase your number of customers.

Loyal customers will also recommend your business to their friends, colleagues and relatives and will conduct effective Word-Of-Mouth-Marketing (WOMM) for you. Research has shown that more individuals believe WOMM as compared to print and TV commercials. This is because people believe that the communicator of WOMM will be honest because he/she stands nothing to gain from the referral.

Thus providing outstanding service to your clients leads to the formation of a good customer relationship. A strong customer relationship leads to positive Word Of Mouth and thus, more customers.

So, start forming long-term business relationships with your customers to ensure your success.

To participate in our survey and other interactive business-related polls, you can begin here (Note: You must have a LinkedIn account).

One response so far

Sep 17 2010

3 Reasons to visit a Trade Show

Published by under Business & Marketing

  • Assess competitors’ products and marketing initiatives:

Trade shows provide the perfect opportunity to learn about your competitors’ marketing strategies and offerings. These events allow you to collect information that can provide you with a competitive advantage in the long run. Gather promotional literature from competitors’ exhibition booths and speak to their sales staff to determine who their biggest customers are and what their latest product additions are.

  • Promote your brand and generate brand awareness:

Distribute cost-effective Promotional Giveaways that have high-perceived value among your target audience and complement your company image. A tradeshow is a rare occasion where potential suppliers, potential distributors and most importantly, potential customers are all at one venue. Make the most of this by giving attendees functional Corporate Gifts like Imprinted Promotional Pens to remember your company by. Research has shown that most recipients of promotional products hold on to these items for a year or more. Promotional products have also been proven to increase customers’ purchasing intent.

  • Networking with key industry partners:

Set concrete goals before you go to a tradeshow. Aim to meet at least 3 new distributors, 3 new suppliers and learn about major industry trends. The only way you will get the most out of a tradeshow is by speaking to as many people there as you can. Of course, every person spoken to can be subtly directed to your booth and presented with your promotional products. Networking can be exhausting but it will be worth it when you see the results! So the next time you hear about an industry Tradeshow, register in time.

You won’t regret it!

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