Mistakes Made by Companies While Buying Promotional Products

Majority of small-sized and large companies end up making a few mistakes while purchasing promotional items. Firstly, buying marketing promotional items is an investment and not an expense. Promotional products do bring in returns, so make sure you get rid of that false notion in your mind successfully.

Here are a few usual mistakes made by companies while buying promotional products:
  • Buying from unreliable sources

One of the most usual and costliest mistakes made by buyers is to end up purchasing from unreliable or an inexperienced company that puts in no efforts to enhance your promotional campaign or takes no interest in it either.

  • Choosing the wrong product

You might end up purchasing efficient products but for the wrong target audience. For example, corporate gifts would not appeal to young students at all.

  • Being stingy

Opting for inexpensive promotional items and being stingy are two different things. Make sure you do not end up being too cost-conscious for your brand image. Also, do not save those products for ‘special occasions’ which eventually never come.

  • No planning in advance

Making sure you plan everything well in advance is extremely important for a smooth promotional procedure. Place your order early enough in advance to avoid the extra shipping charges and panicked or unorganized distribution of products.

  • No tracking and analysis

This is probably the biggest mistake companies have made while purchasing promotional items. Having a technique to track ROIs (Return on Investment) is extremely important before you place an order. You can probably giveaway discount coupons along with the products to evaluate the number of conversions later.

So avoid these common mistakes and contact us for more expertise on promotional products.

To view a large variety of promotional products & tradeshow giveaways for your brand promotion, please visit our website at www.promodirect.com

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  1. Posted by Paul

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