Archive for February, 2010

Feb 19 2010

The 5 Best Selling Promotional Products

Published by under Promotional Products

What are the best selling promotional products of Promo Direct? Which ones have higher possibilities of being successful? These are the most common questions asked to us; and why not! It is important to know what is already doing well to minimize the risk factor, especially if it is your first acquaintance with promotional products.

On number one, we have the made in the USA products which consists of various promotional items made in America itself for patriotic values and to benefit our own economy. These products are famous due to their pleasant impact on potential customers.

Gifting a pen has been a successful tradition since centuries which consistently continues till today. Writing products have undoubtedly been the second most best selling promotional products mainly due to their efficient characteristics. Amongst writing products, a particular range of Bic Brand items consisting of pens, pencils and highlighters, occupies third place in the race of promo products best sellers.

On fourth place we have the segment of our Free 24 hour service, which include alternatives like bags, technology products, flashlights, drinkware, golf items, healthcare products, etc.

Promo Tote bags come on number five as they are highly efficient and also recyclable. Choose from an extensive range of eco-friendly bags such as backpacks, carry-bags, personalized plastic bags, luggage tags, etc. to make that unforgettable first impression.

So why wait?

Order our business promotional items Now!

To view best selling promotional giveaways or other promotional products, please visit our website at www.promodirect.com

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Feb 15 2010

Tips to target specific audience with promotional giveaways

Published by under Promotional Products

Promotional giveaway items are one of the best marketing tools utilized by almost every company today. But before ordering your custom promotional giveaways, it is extremely important to define your target audience specifically.

Why so?
Because you wouldn’t want your efforts to go waste, would you?

To determine your specific audience for promotional products you need to know who comprises of that target and what they are involved in. That group might consist of a college crowd, young employees or middle-aged successful businessmen.

Every target audience would evidently have preferences which differ from other target groups. For example, the target group of young corporate executives may cherish amusing souvenirs on their desks while their superiors would rather opt for classy and exclusive pen stands.

Target audience is usually classified on the basis of age groups, economy class, region, stereotypical preferences, etc. The chief decisive factor is to make sure the product appeals to the targeted audience. Another factor is to think over ways of distributing these items. You can always research and pick an ideal tradeshow or any other appropriate event to reach out to your target audience.

The motive of all this is eventually achieving the primary goal of most promotional initiatives: Every promotional giveaway must be handed over to the relevant target audience in order to acquire the best return on every dollar you spend.

So why wait?
Start determining your specific target audience today itself.

To view promotional giveaways or other promotional products, please visit our website at www.promodirect.com

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Feb 07 2010

Advantages of buying eco friendly promotional items

Published by under Promotional Products

Going green is the buzz in the biz nowadays! And it should be; because if you aren’t kinder towards the environment now, you might not even get a chance in the future!

More and more companies are joining the race of ‘go green promotional products’ by adapting eco-friendly ways and recommending it to clients, colleagues or even competitors.

But for purchasers, the most important question is: What exactly are the advantages of buying eco friendly promotional products?

One of the most significant objectives behind purchasing eco- friendly products is to draw noble intentions towards ecological aspects. This could just be the beginning of your initiatives, as an individual or a company, towards the welfare of our environment.

Everybody is doing their bit to protect the environment, right from governmental organizations, NGOs and even common citizens. Buying eco friendly promo products could be a very small initiative but it still counts, doesn’t it? In fact, if you are one of those industrialists of a leading corporate company, your initiatives would be idealized and followed by many others.

We also suggest adapting personal lifestyles to damage the environment a little less. Switching off electrical equipments when not being used or engines at traffic signals to save energy and fuel could comprise of minor examples towards the same.

Apart from self-developing and ethical advantages, these products can even enhance your company’s goodwill and first impression on potential customers. Who wouldn’t like to talk about your company if your motives and lessons are supporting environmental causes?

So, stop thinking about it.
Instead, just go for it. Go green!

To view Eco friendly promotional items or other promotional products, please visit our website at www.promodirect.com

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