The Promo Direct Blog

Launching a new website is often quite an intense experience. Only proper planning for the launch and its successive promotions can ensure a successful launch for your website. Whether it is a brand new site or a site redesigned, the promotion of the brand is an integral part of the overall marketing plan of a business.

Here are some of the active ways of promoting your website:

• You as a business can use the website launch event as a medium to promote your company to both existing and new customers. This can be accomplished by developing a “buzz” around the launch. You can distribute products wherein your logo is imprinted to create an awareness regarding your brand. Promotional giveaways like logo engraved pens, personalized t-shirts, imprinted mugs can be distributed amongst the customers. This helps in better visibility leading to multiple impressions. Here, you can also imprint your website address in the products and hence create more buzz.
• You can use multiple social media channels such as Facebook, LinkedIn, Google+, press releases to market and promote your new website.
• Banner Ads can also be a huge way of promoting your website before it ultimately gets launched. A 3-4 week’s campaign on Google Ad Words, Twitter, Facebook Ads, etc.
• Create a PowerPoint of your website and publish it on the internet such as slide share, presentation on YouTube and so on. This way you can create great buzz about your company’s new website.

These are some of the ways by which you can effectively promote your new website. You as a business can make use of ideas both old and new (that make the use of internet) and give your website a fabulous launch. So bang on with these techniques and make your launch something to remember.

Tags: Website Promotion

Courageous, Valiant, Bold or Strong are words yet tiny that could describe Helen Gurley Brown.

She had been an inspiring role model to nearly five generations so far.

Born in Arkansas, February 18, 1922, graduated in 1941 from Woodbury Business College, Helen married David Brown, the producer of various motion movies like The Sting, Jaws, Cocoon, and Driving Miss Daisy.

Her best selling book Sex and the Single Girl was published in 1962, soon after she became an editor in chief with the Cosmopolitan. Her association with Cosmopolitan made a super positive impact on both party’s carrier graph.

Her untamed thought power and board mind set will always be applaudable. Her thoughts, her quotes, her novels, and the articles she wrote, persuaded every women from every era.

Helen received many awards while her journey with words, be it editor of the year, be it The Matrix Award, Fisher Award or Hall of Fame Award she was radiant in everything that she did. She was the first woman ever who introduced blunt topics into magazines. Her novel Sex and the Single Girl brought tremendous business and success and later was made into a movie by Richard Quine. She was full of life, witty and was always open to learn and share knowledge.

Together with her husband she formed a Brown Institute of Media Innovation.

She was an iconic institution of inspiration. She not only has changed her fate, but while doing so she definitely has changed fate for many women today.

Helen believed, “No matter how big or small your job is, if you approach it with passion and work beyond 9 to 5, success will open its doors for you.”

The intake of this made many women develop self confidence, women rearranged and extended their abilities and potentials, many began to be more vocal about their feelings and urges, and this together contributed to a large number of working women and women oriented businesses.

According to new research, the number of women-owned businesses is multiplying at a faster rate than the number of businesses owned by men. Across America, there are 8.3 million of women owned firms recent report of American Express. This growth should be welcomed with warmth.

Promo Direct takes pride and salutes such women oriented companies. Helen’ radiance approach towards life gives us inspiration thus; we at Promo Direct would incorporate many more women habituate items and add on other beneficiary offers too.

She said, “My relevance is that I deal with reality.” is truly motivating.

We are sure you still would be inspiring other around you even now.

Your work and contributions to the society will be forever honored.

RIP Helen Gurley Brown.

Tags: Business Women, Helen Gurley Brown

Want to thrill your clients with gifts galore? Want to excite them with quality products while maintaining a balanced budget simultaneously? If yes, we have great news to share with you all. Promo Direct is back with a bang with its sizzling offers and this time it is offering amazing discounts ranging up to 75% on all its promotional close out items.

Promo Direct, the leading online promotional company is presenting its clients with a fabulous offer where up to 75% discounts are being given on its on sale promotional items.

If you are a business owner or an entrepreneur, just grab this opportunity and make the most of your promotional campaign this time round. This would also lead to grand savings on your marketing activities.

This exclusive offer is valid on Promo Direct’s best promo items that include Main Event Captain’s Chair, Value Tote, Sport Pack, Amigo 6-Can Cooler and many more. As always, Promo Direct delivers these products with their best services.

Businesses both small and big can giveaway value added gifts to their customers by incurring least cost with Promo Direct’s exclusive array of closeout promotional products.

So why wait? Get your share of these excusive items. Encourage your employees or promote your brand in tradeshows, seminars or promotional events with Promo Direct’s wide range of on sale promotional products.

Tags: Discounts

The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign. In order to understand the same PromoDirect—a leading name in the promotional industry, initiated a discussion in one of the social media channels “Which are the Best ways to recall brand in customer’s mind?”

As anticipated, we were bombarded with tons of replies from a lot of marketing geeks and some of these were business owners, and people at a very senior level including managers. Out of this survey what we have seen is some traditional outlook along with a few modern demeanors. We have taken into account all these replies and analyzed in a manner that will leave you with amazement.

• Result 1: 58% says Television/print Media will win the race

Analogy: Perhaps true! However, with the advent of internet and online marketing, the world has been witnessing a new trend of interactive marketing instead of interruptive marketing. Moreover, the ever burgeoning cost of television and other print media is less effective when compared to internet marketing because you can measure the success of the latter one. Also with the rapid change in technology can be a catalyst in making these media less effective. With the rise in VoD (Video on Demand) people are becoming more selective regarding what they want to see, thus further shrinking the bandwidth of these traditional modes of advertising.

• Result 2: 28% says it’s the promotional products that is more effective

Analogy: Cost effective, highly influential this concept is ideal for those who have started their business recently or may be in the industry for quite some time. Many large corporations also patronize the concept of elevating your brand image in the market by distributing promotional products among its customers and future prospects. The result is quite palpable in terms of higher customer satisfaction, better brand visibility and brand recall. However, the flip side is you need to know your target audience like a mother knows her child.

• Result 3: Only 5% still relies on Radio Advertising

Analogy: The number is already abysmally low and it will further shrink with short wave becoming obsolete.

• Result 4: 9% is of the opinion that billboard advertising is the best

Analogy: While this might have worked earlier but no longer any more, at least not the best. There are people who do not even look at those hoardings even if they are stuck in the traffic (We came to know about it from these survey). Moreover, this can make you spend a huge some of marketing dollars without letting you know how much ROI you have got so far.

If we want to take into consideration the above mentioned analogy, we would recommend that other than internet or online marketing it is promotional marketing that can help building trust with your target segment and this way you can clearly convey your brand message to your esteemed customers with proper visibility in the market.

After all, we all know that today’s buyers no longer buy things based on opinions but inclined more towards user experience. In that way promotional products will rule the advertising world along with online marketing.

Tags: Branding, Business Polls

Microsoft has built an app for Washington voters to register their vote on most used social networking site, The Facebook.

Facebook, in alliance with Microsoft approached Washington State worked together to bring in a new online registration application. Washington will soon be known the very first state in the USA to bring in online registration via a social media site.

This application will be launched soon.
This application will derive basic information of the voter from Facebook with which applicants can reach the voting portal on Facebook that opens in a box.

Shane Hamlin, the State election coordinator says.

“Even though you’re on a Facebook page, the information you provide to us isn’t going through them. He further added. “They’re not collecting it and giving it to us, you’re interacting directly with us, but in a frame that is Facebook’s – and you get to us through Facebook.”

Although this process appears trendy and convenient not everyone is keen or enthusiastic about the same.

On the other hand, people have often seen Obama busy thumbing messages in his blackberry while rallies and campaigns. He shrewdly understands the electrical power of the web, especially on social media sites.

This had definitely taken Facebook to a much superior level amongst other social networking sites. Hence, small companies can now start applying new online tactics and pull more business through Facebook. With a 125 million active Facebook users in USA itself, once can analyze how much a business can bloom and mint dollars in today competitive business world. With a figure of 1,564,940 number of Facebook users, stats says that majority of these users are between the age group of 21-35 years.
Having such stats we can state the elections in Washington through Facebook will create a new history.

Other may click the below mentioned path.

http://www.facebook.com/WashingtonStateElections

Tags: Facebook