5 Super Bowl Marketing Lessons To Boost Your Business

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There is no doubt about the high dose of creativity associated with Super Bowl ads! Each ad lasts an average of 30 to 60 seconds but can have an impact that remains for years! The efforts put into each ad are immense and can serve as great lessons for

4 Steps To Make New Year’s Resolutions For Your Business

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We have finally entered 2017! Most people are eager to know what the new year holds for them. Many have made resolutions and hope to make huge strides in realizing their goals. As you already know, resolutions are hard to keep, people struggle to stick to them beyond a

10 Best Articles of 2016

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What a year it’s been! Last year, we posted plenty of helpful marketing articles for all our fellow marketers out there. We are proud to present a list of posts which were read and shared the most in 2016. Check them out in case you’ve missed any! 1. All

5 Simple Marketing Ideas For Valentine’s Day

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A lot of businesses wait until Valentine’s Day to show some love to their customers. And why not? Valentine’s Day is a special occasion for a lot of people around the world so it makes sense to launch a marketing campaign around this hugely popular day! Here are some

Promo Product Industry Trends and What to Expect in 2017

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At $22 billion, 2016 has been a busy year for the promotional product industry – 2017 is expected to march ahead with the same fervor! Here are some trends to look out for in 2017: Increased spending on high utility products Consumers prefer promotional giveaways that are handy and

Preparing Your Business For The Launch Of A Store Or Brand

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The launch of a store or brand is a huge moment for everyone involved. This is because months or years are devoted to ensuring that a venture sees the light of day. It goes without saying that a new venture deserves a grand opening to ensure people sit up

6 Of The Best Swag Ideas For Your Next Conference or Event

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Conferences are great opportunities to build your network, stay up-to-date with industry trends and learn something new. Boost your company’s presence at events with some awesome swag to win the trust of attendees! ‘Swag’ refers to free giveaways that feature a company’s logo and message. It is the perfect

What Kind Of Promotional Apparel Should You Opt For In 2017?

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There is no doubt about the importance of promotional apparel as effective giveaways. They have been used to highlight brands for many decades now. A positive fact about promotional apparel is the way it keeps evolving in terms of fashion and fabric used. So what kind of apparel should

Why a CRM is Essential for your B2B Marketing Efforts?

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B2B sales processes are time-consuming and take a lot of effort to bear fruit. This is because customer relationships need a lot of nourishment. Unlike B2C, the target audience in B2B marketing is limited and doesn’t get swayed easily by marketing talk. A B2B lead is usually converted after

All You Need To Know About Lead Magnets

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  Not many people are aware of lead magnets and the importance they hold in the digital world. Let’s start with the basics. Ask any marketer and he/she will tell you how difficult it is to gain genuine email IDs of your target audience. In most scenarios, they purchase